BarCampEarthToronto: Search engine optimization

@BarCampEarthToronto: Search engine optimization

I’m learning a lot from the session. Some points:

  • Primary domains are better than subdomains because Google tries to figure out what a domain is about, and something like is too large.
  • Research keywords to find out what people are searching for, and develop good material for these. Linkbait?
  • Structure an FAQ with forward-links and H1s.
  • Use keyword-rich headings.

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