More posts about: barcamp, marketing Tags: advertising, barcampearth, SEO, torcamp // Add Comment »
@BarCampEarthToronto: Search engine optimization
I'm learning a lot from the session. Some points:
- Primary domains are better than subdomains because Google tries to figure out what a domain is about, and something like blogspot.com is too large.
- Research keywords to find out what people are searching for, and develop good material for these. Linkbait?
- Structure an FAQ with forward-links and H1s.
- Use keyword-rich headings.