@BarCampEarthToronto: Search engine optimization
Terrific idea! Ryan McKegney identified the top 1% in his RedFlagDeals.com community, rewarded them with stickers and other stuff, and encouraged them to evangelize. Great! Also, you have another 1% who want to get more involved. As for the 1% who are jerks: do things in an open and fair way. Also, keep in mind that there’s a negative response bias in large online communities. People who disagree with something will be the loudest. Takeaway: You set the tone for the site, because you are such an integral part of the community.
Alan Hietala talked about bridging multiple communities in World of Warcraft. Event planning for MMORPG. Heatware – independent reputation system. Jason: no one makes the first post, so you seed.. but dependency? .. Also, start with existing communities.