I borrowed this book from the library and finished it the same day.
It’s a great read for customer evangelists and other people who talk to
customers to get awesome ideas for innovation. I’ll post a better book
summary sometime, but for now, here are my raw book notes.
“outside in” approach is to flip the innovation process around and
assume that customers have outcomes they want to achieve, they have
deep knowledge about their own circumstances and contexts, and they are
not happy with the way they have to do things today.
|7||You win by finding the lead users in your industry and commercializing their inventions.|
|7||You win by engaging with your most visionary customers to co-design new products and new processes|
win by enabling customers to troubleshoot each others’ problems, hack
your solutions, and modify and extend your product to meet their needs.
formula: customers/users who are passionate about something they’re
trying to accomplish or something they want; a deep understanding and
appreciation by those customers/users of their current reality: their
context, their situation, their constraints, how things are currently
doing.; A clear vision by those customers of their ideal outcome
|9||Lead users – not necessarily customers, but have explored innovative ways to get things done and are usually willing to share|
|10||What are the characteristics of lead customers/lead users?
Roles customers play in outside innovation
example, in one rapid exchange that lasted two days, two members of
this community of innovative hackers designed a version of the brick
that was four times as fast as the original.
“What if customers say bad things about our products?” the executives
wondered. “We knew from prior experience that if one customer
bad-mouths your product, another customer will usually defend it,”
Soren recalls. (Soren Lund, now director of Mindstorms product line)
|39||Hosting your own online forums seems to be a critical ingredient to success in supporting customer-led innovation.|
lead user program at National Instruments. Hall Martin, product
strategist: “Technologists help us to define new products; early
adopters help with marketing, positioning and in providing beachhead
applications; existing customers help us define and prioritize what
should be in the next version of a product; and pragmatists keep us
from going too far afield.”
|132||Many freeformers aren’t employed full-time & don’t pass credit tests, even if they have assets and the ability to repay.|
now there are also young people coming into the workforce who don’t
want to follow in their parents’ footsteps and join a firm with the
idea of working their way up from the bottom to the top. They realize
that there probably won’t be a ‘top’ for them. They prefer to design
their own lifestyles and incomes around the things they care about.”
|231||1. Industry-specific solutions, 2. Support services, 3. Custom development – smartest guys in the room, 4. Software as a service|
the right mix of open source business models: identify a market,
certify an open source software for specialized market, add value,
identify customer-critical scenario and offer as a service
|312||Deck of cards with goals and concerns – priorities|
|313||want to / have to, now / later|
There’s a blog at http://outsideinnovation.blogs.com .
Random Emacs symbol: gnus-article-treat-dumbquotes – Command:
Translate M****s*** sm*rtq**t*s and other symbols into proper text.