Wild success and social networks

Every so often, I have these moments when I realize: This must be the future. It’s here!

On Wednesday, I received an urgent request for a Web 2.0 strategy and intranet design expert for a 5-week engagement in Europe. A $10M deal hinged on our ability to find such a person before the end of the week. The project team had already asked the usual groups, and everyone was fully booked.

I knew that we needed to cast a much wider net than just the people I knew. I summarized the request and posted it to our Web 2.0 for Business community inside IBM. I asked people to respond on the discussion thread, e-mail me, or contact the person who had sent us the request. The program manager for the deal found the discussion thread and posted some more details, and we asked people to send him their résumés.

The response was amazing. People stepped forward. They passed the opportunities along to their social networks, diversity groups, and communities. After a flurry of e-mails, Sametime instant messages, and discussion thread posts, we found a lot of strong candidates. The program manager contacted the top candidates and put together a package for the client. Along the way, I got to know lots of people with just the right skillset we were looking for. Suzanne Minassian-Livingston was right: IBM is like an amazing candy-store full of talent.

Problem solved, thanks to Lotus Connections Communities and strong social networks within IBM. I would never have found or thought of all of those people on my own, and it would have taken us too much time to work through the normal e-mail chains in networks. Not only did we solve the problem, we also created a powerful success story that showed the client the value of Web 2.0 on the intranet.

Hooray for IBM, Lotus Connections, and social networks!

One response to “Wild success and social networks”

  1. Great story Sacha….so glad LC helped you get to the right person!

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