Of the three phrases in my e-mail signature and business card, storyteller draws the most smiles. People visibly relax. They ask me questions. They talk to me in a way they might not talk to an IT specialist or a consultant. Geek gets grins from people in the know, but storyteller is the one that crosses boundaries.
I added storyteller to my self-descriptors when I noticed technology evangelist needed a lot of explanation. The idea was simple: you can’t get people to explore social media by just showing it to them. You have to show them real people using it to create real value, and stories are a great way to do that. I collected examples from different industries and business units, and I used anecdotes to help people understand.
I was reading Solitude: A Return to the Self (a psychoanalytic exploration of introversion and creativity, drawing on historical examples), and I came across an interesting distinction between dramatists and patterns: people who retell stories and relieve experiences, and people who focus on patterns and regularities.
I stopped, reflected on it, and recognized more of myself in the patterner than the dramatist. At the family table, my father and my sister were always the ones telling stories with accents and sound effects. I spent more of my time thinking and reading, drawing connections among the dozens of books I read on a topic, teasing out common topics and threads.
I didn’t fully recognize that part of myself until I had the words to describe it.
I am more of a pattern-maker than a storyteller. Yes, I sprinkle anecdotes through talks to make them more alive, and I share stories through my blog. But the real value I find myself creating at work is in documenting and improving the way people do things. I build Drupal systems, and more than that, I build people’s ability to build Drupal systems. I use social software, and I train people how to do so. I facilitate workshops, and I improve the way we organize and facilitate those engagements.
What does this mean in terms of playing to my strengths? I’ll write about more processes and look for more ways to improve them. I’ll organize what I create so that it’s easy for people to learn and contribute. I’ll work on being able to see and being able to communicate. I’ll learn about lots of different kinds of patterns, so that I can bring them together.
I’ll still work on storytelling skills. Stories are essential for leadership and connection. I’ll keep blogging, and I’ll keep using lots of examples in talks.
But it’s nice to have a name for what I do.
Here’s a link to the book:
(Disclosure: The link above is an Amazon affiliate link. That said, I recommend checking out your local library. I got this book from the Toronto Public Library, yay!)
Most of it is about Freud and Jung, and various writers and poets who’ve had solitary lives (mostly troubled solitary lives). The key message is probably that being alone isn’t as bad as people think it is. =) And you might pick up something completely different, like I did…