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“Congratulations! What’s your new business about?” “What will you be working on?” “So, what do you do?”
I don’t know yet.
One of the most challenging aspects of starting something on your own is this uncertainty. We expect people to have clear, compact descriptions for what they do, even if we don’t understand it ourselves. For example, I got away with describing my work as, “Oh, I’m a web developer,” or “I’m a consultant on emerging technologies and collaboration,” or sometimes even the catch-all, “I work with IBM”. This last introduction often needed little explanation, eliciting an “Ahhh, I see,” from glazed-over networking contacts who probably filed me in their mental category for “people who do stuff with computers.”
What do I do? What do I want to do? What challenge do I want to address? What problem do I want to solve? What vision do I want to realize?
I’m not sure.
I’m tempted to be prematurely certain. I’ve listened to my fair share of “Oh, I’m working on a startup” people who confidently declare that their audience is “Well, everyone, I guess…” and who deflect further questions with, “We’re keeping our plans secret for now.”
I’m tempted to flee into the familiar. Consulting, web development with Drupal or Ruby on Rails… People ask me for these services, and it would be easy to focus on that: well-defined, well-understood. I know I can deliver when it comes to that. I also know that those services won’t take me all the way to where I want to go.
It’s okay to be uncertain. It’s better to admit that I’m figuring things out than to fake this. It’s better to draw people into the experiment than to present a façade. It’s all right to say the words that terrify most people when they try to use those words themselves: I don’t know.
Besides, it’ll be fun to find out.
I might not see the light at the end of the tunnel, but I can figure out some of the steps along the way. Writing is my favourite tool for figuring out complex branches. I want to write about what I’m learning: entrepreneurship, the steps to setting up shop, ways to figure out what you want to do with your life (or at least the next year).
This is a good time, a useful time. I shouldn’t rush out of it. I deal with this scale of uncertainty rarely. I never agonized over what course to take in university. I’ve been into computers since childhood. I remember the ups and downs of searching for a research topic for my master’s thesis, but I had a supervisor’s help. Even marriage was the logical (and emotional =) ) follow-through on a relationship that was already clearly a good thing. IBM was the same. This entrepreneurship, this uncertainty – this is me stepping up to bigger risks and bigger opportunities for discovery, having done well with the training wheels of past circumstances.
It’s not actually that scary when I can call the uncertainty out of the fog and name it. I know it’s there. I know it’s normal. I know it will pass, too. Each step I take throws light on something, even though some steps add more questions. If I do this right, each step won’t be about getting closer to a definitive “I know this to be forever true”, but rather towards springboards for more experimentation.