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Christine Steiger shared how she had risen through the ranks in a large fitness company, teaching herself a lot about sales. She then started her own company so that she could provide more personalized service in a woman-friendly environment. She emphasized the need for marketing and creative promotions, including building relationships with other business owners. I liked her focus and her drive, and I’m looking forward to applying what I learned in my own business.
Thanks to Christine for sharing, and thanks to Margaret Wigglesworth and the Toronto Reference Library for hosting!
Previous Small Business Network meetups at the Toronto Reference Library:
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