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These sketchnotes are from the SOHO SME Expo 2012. Unfortunately, I missed parts of the other sessions!
Click on the images for a larger version of my sketchnotes.
Come One, Come All: Proven Tactics to Help Win New Customers – Alex Ciancio
Tools, Strategies & Best Practices to Optimize Your Online Presence – Moderator: Dave Forde; Speakers: Jeff Quipp, Paul Tobey, and Mike Agerbo
Content Strategy – The Foundation of SEO and Social Media – Jeff Quipp
See what others are saying about #sme2012.
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SOHO SME BUSINESS EXPO – OCT 30, 2012 – MODERATOR: DAVE FORDE
TOOLS, STRATEGIES & BEST PRACTICES TO OPTIMIZE YOUR ONLINE PRESENCE
Word of mouth
enabled by tech
advertising is a tax for being unremarkable – someone
Pinterest, instagram for photos
build a following
Social media success
Will it blend ?
Testimonials on product pages,
Stuff that people want to share
Connect with people you might not otherwise chat with
Getting started: WordPress
Update your website often –> frequent search visits
test with stumble upon ads
based on great content
CREATIVE GREAT BUSINESS
the watercooler of the 21st century
An hour a week has tremendous impact.
Timing how-tos, conversions
any time, esp. when your audience is reading
Social media updates also get indexed
focused mental state ?hook
You can’t manufacture a viral video
GET TO THE HEART OF BUSINESS
Don’t forget YouTube, reddit.
long term nurturing
Boring is bad
The money’s in the list
another distribution/??? channel
YouTube: 1-2 minutes
5 min how-to videos < -- 2x views of YouTube Time Management Calendar-->batch–>schedule
Get that content down.
Get going and be consistent
Establishing yourself as an expert
– guest blogging
– other media
Title, tag videos Research virality
Foundation still content
You have to establish expertise
ex: webinar chunks
Editorial calendar < --- start here, then choose channels Pictures --> inspirational: pinterest
Target audience blocked? Tailor your content (no YouTube, etc)
BE PASSIONATE ABOUT YOUR CONTENT