Nolin LeChasseur of Brainrider
shared these 5 key elements of a B2B content marketing strategy:
- Prioritize measurable objectives
- Articulate the business you’re in using customer terms
- Profile target customer segments
- Identify content that’s working now
- Develop content aligned with what your customer wants to know
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For more details, check out the slides
and the video of a previous talk
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