Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success
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Brainrider hosts these wonderful monthly meetups for marketers (digital and traditional) in Toronto. Click on an image for a larger version of the sketchnotes. Feel free to share these under the Creative Commons Attribution 2.5 Canada licence!
7 Steps to Social Media Success, Richard Marginson
DRAGGING AN ORGANIZATION INTO THE DIGITAL AGE
Sarah Major and Jeanie Hendrie
Nov 15, 2012
Content strategy and framework
Current clients start conversations
Great place to work
Rest of the world
What questions do clients ask you? What language do they use? -> Organize into framework -> Blog categories (Targeting, Brand strategy, …)
Plan on a page
Ways of working
Translating analogue behaviours to digital
Content strategy is not permanent.
-> Review using data
Analytics: tie it back to goals to make them actionable
Length of stay
drum up internal engagement
highlight client comments
Share and celebrate
Recognize and reward
Evolution of SKW
Before and after
Keeping writers writing, otherwise stale!
-> buckets of inspiration
Q: Guest bloggers?
A: Clients co-write some posts. Those are very successful.
Q: Most commented vs most read?
A: Often different.
7 STEPS TO SOCIAL MEDIA SUCCESS
Richard Marginson (@RickyInMotion)
Nov 15, 2012
Word of mouth of SUPER STEROIDS
1. Got the vision? Get the support!
Not the decision-maker?
2. Who knows your BRAND better than
Be engaged instead of handing it all
off to an agency.
3. Start with free tools.
Understand what your customers see.
4. Rules and guidelines are important.
- resolve ambiguity
6. you’re already making a ton of
Reimagine it for social media
purpose -> content -> measurement
7. Measuring success
mentions per day
positive, negative, neutral
trends, opportunities, threats
Google authorship, Bing and Klout,
Google Panda update
full of your friends.
Q: Talking to clients?
A: Survey, key search terms, call
sales team may also know, can
summarize over many customers.