December 1, 2012

Bulk view

Networking with notes – and sketchnotes, in particular

Incredibly powerful technique. I don’t know why more people don’t use it. So I’m going to give this “secret” away, even if it means that I might have to come up with different ideas once Toronto folks catch on and start mobbing speakers for autographs. It’ll be a good problem to have, because I’ll learn from more talks.

Most people are lazy when it comes to taking notes. That’s because we think we understand things when we listen to them. Everything makes sense. We’re sure we’re going to remember everything, or at least the important parts. Besides, if we take notes, then we’re looking away from the speaker, and we might miss something on the slides, and what’s the point of coming to a presentation instead of listening to the podcast or reading an article if we can’t watch the speaker’s eyebrows go up and down? It’s hard to listen and take notes at the same time, and it reminds us too much of school. (I totally hear you. I hardly took notes in university. I wish I did. I wouldn’t have fallen asleep in lectures if I were taking proper notes, and I would’ve made better use of that time.)

Taking notes gives you an instant follow-up excuse. I am such a lazy networker. Small talk and regular networking is hard. You’ve got to come up with a way to do enough of a “deep bump” (as Keith Ferrazzi puts it in Never Eat Alone) that you’re memorable and you’ve found something valuable for your follow-up. Notes? Notes are awesome. They work for practically everyone. Talking to someone who didn’t take notes? Offer to send them yours. Talking to someone who took notes? Offer to swap notes. That gets your e-mail conversation going, and you can take things from there.

Sketchnotes are even more awesome. Simple notes with stick figures, colour, whatever else. Nothing fancy. But  they resonate with people, they’re easy to review, and they’re fun to share.

Here’s how you can really take advantage of sketchnotes in a way that you can’t do with text notes or live-tweeting:

Walk up to the speaker after the talk and ask for their autograph. You’re there. The speaker’s there. You might as well. While waiting for your turn, you might get to eavesdrop on interesting conversations. And when that turn comes and you bring out your sketchnotes and ask for their autograph, you’ll most likely get this reaction:

“Wow! That’s so cool! Send me that!”

… cue the speaker’s business card, and often a deluge of business cards from other people around you. Send them all a link to your notes once you’ve posted them. Voila! You’re memorable, you’ve created something of value, you’re on people’s radars, and you can ask them questions in that e-mail in order to continue the conversation – maybe even set up a phone call or coffee get-together.

Most people have never been asked for their autographs, and are delighted to oblige once they see you’re not asking them to sign a contract or a blank cheque. It’s a little weird to autograph someone’s text notes. Visual notes, though, especially with a little sketch of them? Excellent excuse to make contact. It doesn’t matter if you have a signed sketchnote or not (this isn’t like a signed first edition or anything), but it gets you that human contact with the speaker and with other people who’ve stuck around for questions.

(Lenovo tablet PC tips: you can disable the buttons on your stylus. I just figured out how to do this, and it will save me so much explaining to speakers.)