More posts about: entrepreneurship, experiment Tags: branding, naming // 3 Comments »
Why Experivis?I like the way this made-up word lends itself to multiple explanations. Experience –> Visuals is the one that’s the most relevant to this next experiment. Experi- also evokes experiment, and combined with vis-, it’s kinda like saying, “Let’s try things and see.” It’s abstract enough so that I can use it for other ideas, too. (W- said, “It sounds like a drug name!” I said, “Maybe people will think of experts or experience.” He said, “People tend to think of pros instead of experts.” “Provis?” “Now that definitely sounds like a drug.” So Experivis, then.) Okay, now what? I did a quick check to see if the domain name was available, if it was in use on the Web or as a trademark, and if there were any unfortunate meanings or translations. Only two pages of Google results, and no one was using it as an exact word.
Then I slept, because it’s good to give your brain time to play around things like that.
When Wednesday morning came, the name still felt okay. Great! I spent a few hours setting up the domain, registering it as a “Doing Business As” name in Ontario, and putting together a quick website at ExperiVis.com with a custom theme based on Pitch. I disabled the parts I hadn’t built yet, created some pages, imported some content from my main blog, and fiddled with the text. Whee! It’s fun to spin up a website so quickly.
Some next steps
Explore logo ideas
Draw the value proposition as a sketchnote
Add more links
Write and organize useful content
- 28 December 2012 at 8:12am
- Experience report: Designing my logo | sacha chua :: living an awesome life
[...] Having come up with a name for my business (I turn experiences into visuals, so ...