March 28, 2012

Sketchnotes: William Mougayar (engagio) at Third Tuesday Toronto

March 28, 2012 - Categories: entrepreneurship, meetup, sketches, sketchnotes, social
20120327-william-mougayar-third-tuesday (Click on the image for a larger version) William Mougayar shared lessons learned from serial entrepreneurship at the Third Tuesday Toronto meetup. He also demoed his recently funded startup,, which promises to be a social inbox for comments and conversations across different websites. My thoughts after the talk:
  • Blog comments and online interactions are great ways to build trust relationships. (Hear that? Comment more! Winking smile )
  • It would be nifty to have a social inbox, particularly one that’s also a relationship management tool
  • $500k seed funding can get people pretty darn far
  • It’s fun getting speakers to autograph the sketchnotes =)
Were you there or have you attended other talks by William Mougayar? Have you used Engagio? (Seems to be down at the moment, pity.) One nifty thing about Third Tuesday Toronto is that they fly speakers in and they coordinate with meetups in other cities to get the maximum coverage. Join the meetup to find out about upcoming events. Related links: If you like this, you might also like my other sketches. I like turning presentations and books into quick, easy-to-review images. Enjoy! Here's the text from the image to improve people's ability to search for it: William Mougayar @ Third Tuesday Toronto @wmougayar @engagio See also Paul Graham's chart Stages of a startup Clear vision or Blurry vision (more realistic) When Christopher Columbus set sail, he didn't Google America. Social Capital Got to know people through blogs I've made 3,000 comments on Fred Wilson's blog Got asked to moderate Fred Wilson's blog 8 weeks to a minimum viable product Demo of engagio -inbox -My contacts -Person's profile (one place to follow) -Sites Neat, would like to try this out 5 Lessons 1. Be wary of selling enterprise software Very difficult to sell to a large company when you're a startup 2. Have an original (but simple) idea 3. Don't believe your own 4. Relationships don't matter. Trusted relationships matter 5. Don't quit trying Fragmentation of the social web Commenting is important = Potential relationships Value in the conversations Bet a beat story about startups & alcohol from blog conversation Replying Sharing/Linking/Liking Monitoring/Listening Signal Noise Online advocacy is on the rise Q&A Platform? Rails, MySQL, Solr, Twitter Bootstrap Multiple users? Next week Yelp? Maybe if API Equentia? Some ideas for discovery. Get to 100K users first. How did you get away with looking like Gmail? Haven't gotten a call from Google yet. Business? Focusing on end-users. Funding priorities for spending? Engineering & marketing product development users Building more social features into the product Summarizing comments? Maybe talk offline after. Pivot reactions? Excited. Still had other clients, but could move on. Personal profile? Automatically populated, can be edited. Profile resolution? Merging profiles with authentication Mobile app? HTML5 Track other sites? In road map, may have to create plugin. Business model? Get to look users first also, business intelligence/analytics. Notes: Twitter: @sachac March 27, 2012