Category Archives: marketing

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Sketchnote: Reboot Your Business, Reboot Your Life: Your Future Depends On It – Mitch Joel (Third Tuesday Toronto)

Here’s my sketchnote of Mitch Joel’s talk at Third Tuesday Toronto. Click on the image to view or save a larger version, which should also print out nicely on an 8.5×11” paper in landscape.

20130910 Third Tuesday Toronto - Reboot Your Business, Reboot Your Life - Your Future Depends On It - Mitch Joel

Feel free to share it! (Creative Commons Attribution License)

For more information, check out:

Want more? Take a look at my sketchnotes category. Enjoy!

For your convenience, this page is available at sach.ac/reboot . Share away!

Visual book review: The Visual Marketing Revolution (Stephanie Diamond)

Want to make your social media marketing more visual? The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots by Stephanie Diamond (Que Publishing, 2013) gives you an overview of rules, tools, content, and tactics to help you plan and improve your marketing.

Click on the image to view or download a larger version.

Visual Book Review - The Visual Marketing Revolution - 26 Rules to Help Social Media Marketers Connect the Dots - Stephanie Diamond

Feel free to share this visual book review! (Creative Commons Attribution – I’d love it if you link back to this site and tell me about it. =) )  It should print out fine on letter-sized paper, too.

Intrigued by the ideas? You can check your local library to see if they have a copy, or buy your own copy below.

Kindle:
Paper:

Disclosure: I received a Kindle copy of this book for review, and I’ll get a small commission if you buy anything from Amazon using the links above.

Other sources of information: books.google.com, visualmarketingrevolution.com

I’ve been working on making my own sites more visual, so I’m looking forward to applying the ideas from this book. If you do as well, please share your stories!

Check out my other visual book reviews

Experience report: Designing my logo

Update 2012-12-31: Made the swoosh swooshier!

Having come up with a name for my business (I turn experiences into visuals, so ExperiVis!), I decided to spend some time figuring out what a logo might look like. I need this in order to start creating sketchnote templates and choosing colour schemes for marketing materials. Here’s what I sketched:

image

I tried a plain lettering style versus typing it in, and I preferred the formality of typing things in. Replacing the X with a stylus made me smile, so I kept it. I liked red more than blue – I think it’s more exciting, even though red might also make people think of grade school teachers, incorrect answers, and negative results.

W- thought bright red was more vivid and energetic than the dark red I’ve been using for my website, so I used bright red. He also suggested adding the little eraser cap like the way the Lenovo stylus is designed:

Here’s the image after I cleaned it up in Inkscape:

experivis

Update 2012-12-31: Now with a swooshier swoosh!

experivis

I think it’s a good starting point. =) Next steps: Sketch my services!

Sketchnotes: Marketing in the Round, Gini Dietrich

20120725-marketing-in-the-round

#torontob2b: Sean O’Donovan on managing content for lead generation + Q&A with Ben Harrison and Scott Armstrong

Update 2012-11-15: Here’s the video recap!

20120628 torontob2b - sean odonovan - managing content for lead gen

20120628 torontob2b - ben harrison and scott armstrong

Click on the images for larger versions. Feel free to share these under the Creative Commons attribution license.

In Sean O’Donovan’s talk on managing content for lead generation, he shared tips on mapping your content to the customer’s buying journey, repurposing what you have, and making it easier for people to find the information through metacontent and packaging. If you’re having someone else develop your content, it’s a good idea to ask them to develop the promotional materials for it too.

Ben Harrison and Scott Armstrong shared some of their experiences and opened the floor up for Q&A. It was interesting to hear about the marketing side of things.

If you like this, you might also want to check out my sketchnotes from the previous torontob2b meetup:

Other links:

To find out about the next #torontob2b event, check out Brainrider’s events page.

Enjoy!

Sketchnotes: Building a Social Enterprise – Andrew Jenkins (#torontob2b)

UPDATE 2012-11-15: Here’s the video recap!

Click on the images to view larger versions. I might redraw these sometime – I still have to get the hang of working with paper! =)

Building a Social Enterprise
Andrew Jenkins, Volterra
20120503-torontob2b-building-a-social-enterprise-andrew-jenkins

 

Like these? Check out my other sketchnotes, visual book notes/reviews, and visual metaphors.

Here’s the text from the sketchnotes to improve people’s ability to search for it:

Building a social enterprise

Building a Social Enterprise
Andrew Jenkins, Volterra
#torontob2b May 3, 2012

Historically:
Listen
competitive intelligence
pin points
needs
cocktail party
conversations we couldn’t overhear before

Message
Engage
Individual targeting
Reputation
Culture
Indium example
content contact cash
planking example

External to Internal
Training
examples
policy
-IBM
-Coca Cola
-Dell
social media university

adoption
can’t make me
adoption count me in

How does communication flow?

Influence

Some people: I can’t wait for you, so I’m going to set things up myself…
ragues

Q&A
-Resistors: Use peers, look for the bright spot.
It took 20 years for e-mail to be ubiquitous.

Who can’t gain from greater visibility? question
Social media: 10 years
RBC: 140 years

Notes by Sacha Chua, @sachac, LivingAnAwesomeLife.com