Click on the images for larger versions. Feel free to share these under the Creative Commons attribution license.
In Sean O’Donovan’s talk on managing content for lead generation, he shared tips on mapping your content to the customer’s buying journey, repurposing what you have, and making it easier for people to find the information through metacontent and packaging. If you’re having someone else develop your content, it’s a good idea to ask them to develop the promotional materials for it too.
Ben Harrison and Scott Armstrong shared some of their experiences and opened the floor up for Q&A. It was interesting to hear about the marketing side of things.
If you like this, you might also want to check out my sketchnotes from the previous torontob2b meetup:
To find out about the next #torontob2b event, check out Brainrider’s events page.
(Click on the image for a larger version)
William Mougayar shared lessons learned from serial entrepreneurship at the Third Tuesday Toronto meetup. He also demoed his recently funded startup, engag.io, which promises to be a social inbox for comments and conversations across different websites.
My thoughts after the talk:
Were you there or have you attended other talks by William Mougayar? Have you used Engagio? (Seems to be down at the moment, pity.)
One nifty thing about Third Tuesday Toronto is that they fly speakers in and they coordinate with meetups in other cities to get the maximum coverage. Join the meetup to find out about upcoming events.
If you like this, you might also like my other sketches. I like turning presentations and books into quick, easy-to-review images. Enjoy!
Here’s the text from the image to improve people’s ability to search for it:
William Mougayar @ Third Tuesday Toronto
See also Paul Graham’s chart
Stages of a startup
Clear vision or Blurry vision (more realistic)
When Christopher Columbus set sail, he didn’t Google America.
Got to know people through blogs
I’ve made 3,000 comments on Fred Wilson’s blog
Got asked to moderate Fred Wilson’s blog
8 weeks to a minimum viable product
Demo of engagio
-Person’s profile (one place to follow)
Neat, would like to try this out
1. Be wary of selling enterprise software
Very difficult to sell to a large company when you’re a startup
2. Have an original (but simple) idea
3. Don’t believe your own
4. Relationships don’t matter. Trusted relationships matter
5. Don’t quit trying
Fragmentation of the social web
Commenting is important = Potential relationships
Value in the conversations
Bet a beat story about startups & alcohol from blog conversation
Online advocacy is on the rise
Platform? Rails, MySQL, Solr, Twitter Bootstrap
Multiple users? Next week
Yelp? Maybe if API
Equentia? Some ideas for discovery. Get to 100K users first.
How did you get away with looking like Gmail? Haven’t gotten a call from Google yet.
Business? Focusing on end-users.
Funding priorities for spending?
Engineering & marketing
product development users
Building more social features into the product
Maybe talk offline after.
Excited. Still had other clients, but could move on.
Automatically populated, can be edited.
Merging profiles with authentication
Mobile app? HTML5
Track other sites? In road map, may have to create plugin.
Business model? Get to look users first also, business intelligence/analytics.
March 27, 2012
Highlights from Social Leverage talk by Howard Lindzon. Keep an eye on the sentiment for your industry, figure out where there’s momentum, build domain expertise, and get in the game.
500px, TitanFile, High Schore House, Vizualize.me, We are TO Tech, Alphaslides. (Click for bigger version.) I liked High Score House’s demo the best. They’d obviously tested a lot and had fun along the way. =)
Sketched with Autodesk Sketchbook Pro on my Lenovo X61T. Sketchbook is my new favourite note-taking program. Even though it doesn’t have Microsoft Onenote’s handwriting recognition and search capabilities, it encourages me to draw more compactly and to use more colours, and it’s more reliable. See other sketchnotes if you want to explore!
(Update: @truejebus says TitanFile is hosted in Canada.)
What did you think about Democamp Toronto? Have you blogged about it? Please share your thoughts and links in comments!
Also check out Tom Purves’ writeup.
Darren Hudgins liked my Shy Connector presentation a lot, so he asked me to put together some quick tips to share with the ~400 people at the Instructional Technology Strategies Conference. Here’s what I came up with:
They’re going to play it live at the conference at 12 PST. =) I’ve kept it short so that I can share a few quick tips and then get out of the way of all that awesome networking. It sounds like a great crowd.
If you’re here from the ITSC, you might also be interested in my sketchnotes from David Zach’s keynote. Click on the image to see the full version.
Here are other pre-ITSC conference networking tips I’ve shared:
For more networking tips, check out:
I made the video with the guide to conference awesomeness using Microsoft Onenote, Microsoft Powerpoint, a Lenovo X61 tablet PC, Camtasia Studio 7 (which doesn’t get along perfectly with the Windows 7 on my tablet). I’d love to go back to the free Inkscape drawing program for drawing if someone can help me figure out how to get it to smoothly digitize. =) Thanks to IBM for sponsoring this effort!
Follow me on Twitter (@sachac) for more updates. I’ll be around from 12 PM to 1 PM PST to answer questions or share other tips. Use the #itsc11 hashtag or mention me by adding @sachac to your tweet. If you’re here after February 21, feel free to leave a comment on this blog post for Q&A. Hope this helps!