Category Archives: event

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Sketchnotes: Christine Steiger, Christine’s Fitness and Personal Training @ Small Business Network, Toronto Public Library

20120710 small business network christine steiger

Click on the image for a larger version. Feel free to reshare it under the Creative Commons Attribution License. =)

Christine Steiger shared how she had risen through the ranks in a large fitness company, teaching herself a lot about sales. She then started her own company so that she could provide more personalized service in a woman-friendly environment. She emphasized the need for marketing and creative promotions, including building relationships with other business owners. I liked her focus and her drive, and I’m looking forward to applying what I learned in my own business.

Thanks to Christine for sharing, and thanks to Margaret Wigglesworth and the Toronto Reference Library for hosting!

Previous Small Business Network meetups at the Toronto Reference Library:

See my other sketchnotes of tech and business meetups, books, and other thoughts, or subscribe to my blog. (It can be quite a lot of information, though, so if you prefer, you can subscribe to just the sketchnotes instead.) Share your thoughts through Twitter (@sachac), blog comments, or e-mail. Enjoy! =)

Quantified Awesome: Tracking clothes, groceries, and other everyday things

Girl Geeks Toronto: Quantified Self. =)

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Hashtag: #girlgeeksto

#torontob2b: Sean O’Donovan on managing content for lead generation + Q&A with Ben Harrison and Scott Armstrong

Update 2012-11-15: Here’s the video recap!

20120628 torontob2b - sean odonovan - managing content for lead gen

20120628 torontob2b - ben harrison and scott armstrong

Click on the images for larger versions. Feel free to share these under the Creative Commons attribution license.

In Sean O’Donovan’s talk on managing content for lead generation, he shared tips on mapping your content to the customer’s buying journey, repurposing what you have, and making it easier for people to find the information through metacontent and packaging. If you’re having someone else develop your content, it’s a good idea to ask them to develop the promotional materials for it too.

Ben Harrison and Scott Armstrong shared some of their experiences and opened the floor up for Q&A. It was interesting to hear about the marketing side of things.

If you like this, you might also want to check out my sketchnotes from the previous torontob2b meetup:

Other links:

To find out about the next #torontob2b event, check out Brainrider’s events page.

Enjoy!

Sketchnotes: Sandra Emilia Calderaro, Multilingual Kids; Andres D’Imperio, Creative Design (Small Business Network @ Toronto Reference Library)

20120612

Click on the image to view a larger version. Neat!

Sketchnotes: William Mougayar (engagio) at Third Tuesday Toronto

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(Click on the image for a larger version)

William Mougayar shared lessons learned from serial entrepreneurship at the Third Tuesday Toronto meetup. He also demoed his recently funded startup, engag.io, which promises to be a social inbox for comments and conversations across different websites.

My thoughts after the talk:

  • Blog comments and online interactions are great ways to build trust relationships. (Hear that? Comment more! Winking smile )
  • It would be nifty to have a social inbox, particularly one that’s also a relationship management tool
  • $500k seed funding can get people pretty darn far
  • It’s fun getting speakers to autograph the sketchnotes =)

Were you there or have you attended other talks by William Mougayar? Have you used Engagio? (Seems to be down at the moment, pity.)

One nifty thing about Third Tuesday Toronto is that they fly speakers in and they coordinate with meetups in other cities to get the maximum coverage. Join the meetup to find out about upcoming events.

Related links:

If you like this, you might also like my other sketches. I like turning presentations and books into quick, easy-to-review images. Enjoy!

Here’s the text from the image to improve people’s ability to search for it:

William Mougayar @ Third Tuesday Toronto
@wmougayar @engagio
See also Paul Graham’s chart

Stages of a startup
Clear vision or Blurry vision (more realistic)

When Christopher Columbus set sail, he didn’t Google America.

Social Capital
Got to know people through blogs
I’ve made 3,000 comments on Fred Wilson’s blog
Got asked to moderate Fred Wilson’s blog
8 weeks to a minimum viable product
Demo of engagio
-inbox
-My contacts
-Person’s profile (one place to follow)
-Sites
Neat, would like to try this out
5 Lessons
1. Be wary of selling enterprise software
Very difficult to sell to a large company when you’re a startup
2. Have an original (but simple) idea
3. Don’t believe your own
4. Relationships don’t matter. Trusted relationships matter
5. Don’t quit trying

Fragmentation of the social web
Commenting is important = Potential relationships
Value in the conversations
Bet a beat story about startups & alcohol from blog conversation

Replying
Sharing/Linking/Liking
Monitoring/Listening
Signal
Noise
Online advocacy is on the rise

Q&A
Platform? Rails, MySQL, Solr, Twitter Bootstrap
Multiple users? Next week
Yelp? Maybe if API
Equentia? Some ideas for discovery. Get to 100K users first.
How did you get away with looking like Gmail? Haven’t gotten a call from Google yet.
Business? Focusing on end-users.
Funding priorities for spending?
Engineering & marketing
product development users
Building more social features into the product
Summarizing comments?
Maybe talk offline after.
Pivot reactions?
Excited. Still had other clients, but could move on.
Personal profile?
Automatically populated, can be edited.
Profile resolution?
Merging profiles with authentication
Mobile app? HTML5
Track other sites? In road map, may have to create plugin.
Business model? Get to look users first also, business intelligence/analytics.

Notes: SachaChua.com
Twitter: @sachac
March 27, 2012

Sketchnotes from Democamp Toronto 29, June 2011

UPDATE: 2011-06-10: Made demo notes more visual. =)image

Highlights from Social Leverage talk by Howard Lindzon. Keep an eye on the sentiment for your industry, figure out where there’s momentum, build domain expertise, and get in the game.

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500px, TitanFile, High Schore House, Vizualize.me, We are TO Tech, Alphaslides. (Click for bigger version.) I liked High Score House’s demo the best. They’d obviously tested a lot and had fun along the way. =)

Sketched with Autodesk Sketchbook Pro on my Lenovo X61T. Sketchbook is my new favourite note-taking program. Even though it doesn’t have Microsoft Onenote’s handwriting recognition and search capabilities, it encourages me to draw more compactly and to use more colours, and it’s more reliable. See other sketchnotes if you want to explore!

(Update: @truejebus says TitanFile is hosted in Canada.)

What did you think about Democamp Toronto? Have you blogged about it? Please share your thoughts and links in comments!

Also check out Tom Purves’ writeup.