Click on the image for a larger version. Feel free to reshare it under the Creative Commons Attribution License. =)
Christine Steiger shared how she had risen through the ranks in a large fitness company, teaching herself a lot about sales. She then started her own company so that she could provide more personalized service in a woman-friendly environment. She emphasized the need for marketing and creative promotions, including building relationships with other business owners. I liked her focus and her drive, and I’m looking forward to applying what I learned in my own business.
Thanks to Christine for sharing, and thanks to Margaret Wigglesworth and the Toronto Reference Library for hosting!
Previous Small Business Network meetups at the Toronto Reference Library:
See my other sketchnotes of tech and business meetups, books, and other thoughts, or subscribe to my blog. (It can be quite a lot of information, though, so if you prefer, you can subscribe to just the sketchnotes instead.) Share your thoughts through Twitter (@sachac), blog comments, or e-mail. Enjoy! =)
Click on the images for larger versions. Feel free to share these under the Creative Commons attribution license.
In Sean O’Donovan’s talk on managing content for lead generation, he shared tips on mapping your content to the customer’s buying journey, repurposing what you have, and making it easier for people to find the information through metacontent and packaging. If you’re having someone else develop your content, it’s a good idea to ask them to develop the promotional materials for it too.
Ben Harrison and Scott Armstrong shared some of their experiences and opened the floor up for Q&A. It was interesting to hear about the marketing side of things.
If you like this, you might also want to check out my sketchnotes from the previous torontob2b meetup:
To find out about the next #torontob2b event, check out Brainrider’s events page.
(Click on the image for a larger version)
William Mougayar shared lessons learned from serial entrepreneurship at the Third Tuesday Toronto meetup. He also demoed his recently funded startup, engag.io, which promises to be a social inbox for comments and conversations across different websites.
My thoughts after the talk:
Were you there or have you attended other talks by William Mougayar? Have you used Engagio? (Seems to be down at the moment, pity.)
One nifty thing about Third Tuesday Toronto is that they fly speakers in and they coordinate with meetups in other cities to get the maximum coverage. Join the meetup to find out about upcoming events.
If you like this, you might also like my other sketches. I like turning presentations and books into quick, easy-to-review images. Enjoy!
Here’s the text from the image to improve people’s ability to search for it:
William Mougayar @ Third Tuesday Toronto
See also Paul Graham’s chart
Stages of a startup
Clear vision or Blurry vision (more realistic)
When Christopher Columbus set sail, he didn’t Google America.
Got to know people through blogs
I’ve made 3,000 comments on Fred Wilson’s blog
Got asked to moderate Fred Wilson’s blog
8 weeks to a minimum viable product
Demo of engagio
-Person’s profile (one place to follow)
Neat, would like to try this out
1. Be wary of selling enterprise software
Very difficult to sell to a large company when you’re a startup
2. Have an original (but simple) idea
3. Don’t believe your own
4. Relationships don’t matter. Trusted relationships matter
5. Don’t quit trying
Fragmentation of the social web
Commenting is important = Potential relationships
Value in the conversations
Bet a beat story about startups & alcohol from blog conversation
Online advocacy is on the rise
Platform? Rails, MySQL, Solr, Twitter Bootstrap
Multiple users? Next week
Yelp? Maybe if API
Equentia? Some ideas for discovery. Get to 100K users first.
How did you get away with looking like Gmail? Haven’t gotten a call from Google yet.
Business? Focusing on end-users.
Funding priorities for spending?
Engineering & marketing
product development users
Building more social features into the product
Maybe talk offline after.
Excited. Still had other clients, but could move on.
Automatically populated, can be edited.
Merging profiles with authentication
Mobile app? HTML5
Track other sites? In road map, may have to create plugin.
Business model? Get to look users first also, business intelligence/analytics.
March 27, 2012