Category Archives: reading

On this page:

Visual book review: Critical Inquiry: The Process of Argument

book-critical-inquiry

I first read this book in October 2010 while scrambling to learn as much as I could about communication and rhetoric in preparation for marriage. Since then, there have been zero household arguments, which is not a bad thing. Fortunately, the Internet, newspapers, and books provide a steady stream of logical fallacies that let me exercise the skills I picked up from this book.

The insight that stuck with me from this book was that you should repair holes in your opponents’ arguments—argue their case more strongly than they did—before demolishing the strengthened arguments. People rarely do this, but I’ve seen a couple of good examples on the political/feminist blogs I read.

It reminds me of what we need to do in order to help people deal with their concerns to new ideas or technologies. It’s not enough to fight against straw-man arguments. You may need to be more concerned about people’s concerns than they are, before you can help them find a way forward.

Critical Inquiry: The Process of Argument
Michael Boylan (Westview Press: 2009) – ISBN 978-0813344522

See other visual book notes!

Visual book notes: How to Read a Book

20120306-visual-book-notes-how-to-read-a-book

(Click on the image for a larger version of the notes.)

Whenever I want to pick up more tips on how to read better, I turn to How to Read a Book. This is not some speed-reading manual that overpromises and underdelivers. It’s a thoughtful, practical guide to getting the most out of your reading: picking the right speed for a book, taking better notes, building a topical index of books and their relationships with each other… (Still working on that!) The book has plenty of tips for reading specific subjects, and even includes exercises to help you improve your skills.

If you already enjoy reading books, this is probably going to be a fantastic book for you. If you’re working on getting more books into your life, this might have some tips that will help you read more strategically.

How to Read a Book
Mortimer J. Adler and Charles van Doren
New York: Simon & Schuster 1972 Rev. ed.
ISBN: 0-671-21209-5

Visual book notes: 6 Secrets to Startup Success

20120229-book-notes-6-secrets-to-startup-success

(Click on the image to see a larger version, which could be good for reading my teeny-tiny handwriting. If you need a text version instead of an image, leave a comment or e-mail me at [email protected].)

You know how I was looking for books about people-centered entrepreneurship? Checking the Amazon list of books on new enterprises led me to 6 Secrets for Startup Success by John Bradberry. Its main point is that entrepreneurs tend to fall in love with their ideas and end up ignoring reality. Bradberry points out six common failures associated with being too attached to your idea, and suggests ways to avoid those pitfalls. One of those ways is to focus on people instead of on your product or service idea. This is more of an overview book than a step-by-step guide with concrete tactics, but it’s a good wake-up call if you’re starting to get lost in your own dreams.

In addition to the chapter about focusing on people, I particularly liked the chapter on figuring out your math story. Bradberry points out that companies go through different stages and that your core question is different in each stage. In the first stage, the question is: “Do we have a concept that anyone (other than us) cares about?” After you successfully answer that question through prototypes and experiments, you can move on to the question, “Can we actually make money at this? How?” Validating your business model lets you move on to the next question, “Is this business scalable? How can we create significant value over time?” Many businesses struggle because they get all wrapped up in the third question before they’ve answered the first. It’s a good idea to keep those considerations in mind, of course, but it’s important to pay attention to the steps that will get you to that point instead of jumping ahead and pretending you’re a huge company.

What I’m learning from this book: Yes, it seems to make sense to focus on people and let them teach you what they want. (The Lean Startup makes this point as well.) There’s room in the world for wildly visionary companies, but it’s perfectly okay (and much less risky) to start by creating something people already want.

Whom this book is great for: Worried that you’re getting too wrapped up in your entrepreneurial vision? This book might help as a reality check. If you like answering questionnaires as a way of learning more about yourself, you’ll also want to check out the appendix, which has a long self-assessment for founder readiness.

You may also be interested in The Lean Startup (Eric Ries, 2011; see my visual book notes), which has lots of good ideas for testing your business and iterating your way towards success. The Lean Startup book will help translate the chapters on the pull of the market and startup agility into concrete terms.

6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business
John Bradberry
2011, AMACOM
ISBN: 978-0814416068

Buy this book: Amazon.com (Hardcover, Kindle), Amazon.ca
If you buy stuff through the links above, I get a small commission, yay! Commission-free links: Google Books, Toronto Public Library

Visual book notes: The Lean Startup by Eric Ries

image

 

Please feel free to share this! (Creative Commons Attribution Licence)

Eric Ries’ The Lean Startup book is popular, and for good reason. Ries shows people how to make the most of the Build-Measure-Learn loop whether they’re starting a snazzy technology company or creating an intrapreneurial venture within a corporation. Many people get hung up on the idea of launching with a big bang, but if you take this Lean Startup approach, you might learn a lot more by talking to actual customers and by experimenting with with your business. I particularly like the reminder to simulate technology with people first, as it can be tempting to procrastinate getting market feedback because your technology isn’t built yet. Do it by hand. Do it for one person at a time, if needed. There’s plenty to learn, and you don’t have to let development cycles slow you down.

Ries also emphasizes the importance of pivoting, which is what you do when you realize that your original business idea was off the mark. Pivoting is about listening to customers and growing into the business they want you to be, while taking advantage of the things you’ve learned in the past and the assets you’ve already built. Sometimes you should persevere instead of getting distracted by one or two stray opinions, but other times, you should listen to what people (and your experiments!) tell you.

Another key point in this book is that of accelerating this feedback loop. Get faster at building, measuring, and learning from the results. Orient your organization towards it. Practise relentless improvement until your build-measure-learn loop is fast and smooth. Then your company will be an incredible engine for learning!

Whom this book is great for: Starting a company? Read this book. You’ll get lots of tips from it, and you could save lots of time, money, and frustration along the way.

Interested in making things happen even within a large company? You might be able to use the build-measure-learn loop to make your day job even better, or to create scalable value outside your typical job responsibilities.

What I’m learning from this book: I’m using the concierge approach to help people with Quantified Awesome, because it’s fun building something that’s tailored to the way people work and what people want to measure. My goal is to get to the point where people are happy to pay $1-5 a month for tools to help them ask and answer questions about their life using data. I’m also going to work on using the build-measure-learn approach for entrepreneurship (a meta-experiment!), and using the minimum-viable-product approach to writing a book using LeanPub. Someday I might even use split-tests – or better yet, help businesses use them to set up experiments!

The Lean Startup
Eric Ries (2011: Crown Business)
ISBN: 978-0307887894
Buy this book: Amazon.com (Hardcover, Kindle) Amazon.ca
If you buy stuff through the links above, I get a small commission, yay! I’d tell you it’s a good book even without the commission, so here are some other links: Google Books, Toronto Public Library (book, e-book)

What do you think of this format? Do you want more detail? Less detail? More drawings? More hand-writing? More stick figures? What other books would you like me to visually summarize? I’m near one of the world’s biggest library systems, and I love learning from and sharing good books.

Spousonomics: Using economics to master love, marriage, and dirty dishes

I love research-backed books that help us understand why we do what we do. Paula Szuchman and Jenny Anderson’s Spousonomics: Using Economics to Master Love, Marriage, and Dirty Dishes was no exception. The book takes a look at common marital conflicts and situations, showing the underlying economic principles that influence our actions. For example:

  • Division of labour: Splitting chores equally may not result in the most efficient or the happiest of marriages. Specialize, remembering that payoffs can change over time.
  • Loss aversion: People hate to lose, which can result in really drawn-out fights. The advice to “never go to bed angry” can backfire. It’s okay to have time-outs.
  • Supply and demand: If you want something to happen more often, don’t make it costly or risky.
  • Moral hazard: It’s easy to take good things for granted. It’s also easy to end up trying to avoid any sort of conflict. The sweet spot is in the middle, where you’re not taking your relationship for granted, but you’re not paranoid about your spouse quitting.
  • Incentives: Think about the incentives you use and if they’re really effective. Trust can be much more useful than nagging.
  • Trade-offs: Think at the margin: consider the costs and benefits of small changes. Ignore sunk costs when making decisions. Get over the “it’s not fair” fixation.
  • Asymmetric information: Communicate clearly. Don’t play games by hiding or withholding information. Figure out the essentials of what you need to share so that you don’t overload your spouse.
  • Intertemporal choice: It’s easy to make good decisions for the future, but hard to stick with those decisions in the present. Use commitment devices to help you stick with your resolutions or good ideas.
  • Bubbles: Non-bubbly married life is normal, so don’t stress out if you’re no longer infatuated. Beware of being unduly influenced by groups – just because everyone else seems to be doing something doesn’t mean it’s right for you, too. Don’t get overconfident.
  • Game theory: Don’t let the urge to retaliate or overcompensate lead to you to wildly polarized positions. Work together to get optimal results, not just individually-optimal results, and use commitment devices to help you stick with it.

The book goes into far more depth, and is an excellent read. It’s illustrated with case studies (problem couples who usually end up patching things up) and lots of research.

Here are some thoughts I particularly like:

If there are areas you care about but you feel helpless in, put in the time and effort to develop the comparative advantage in at least one of them. The authors tell the story of one economist who put the time into at least learning how to bathe an infant so that his wife wouldn’t end up with all the child-rearing tasks – and so that he wouldn’t get tempted to take advantage of that kind of a division.

Looking for things to read? In terms of marriage research, I’d recommend “Spousonomics” and Susan Page’s “The 8 Essential Traits of Couples who Thrive”. What do you like?

Book: Daddy Long Legs, and letters

A chance remark by the turtle about Daddy Long Legs led me to request the 1955 musical from the Toronto Public Library, and then to read the book online. Fred Astaire’s dance sequences (particularly the first one where he makes drumsticks dance better than most people do) and a couple of good lines, and a nice ending made me smile. Yes, the age gap’s bigger in the movie than it was in the book, and it must’ve been hard for Astaire to perform that with what was going on in his personal life, but it’s still a good one.

The book, on the other hand, was an unexpectedly delightful find. It’s written as a series of letters from this orphan-turned-aspiring-writer, with vivid descriptions and general cheer. I’m half-inspired to do more letter-writing myself, or to bring that kind of vivacity to my blog.

(Will you put up with descriptions of life? In any case, it is my blog, and I would like to be able to remember. =) Prepare for more adjectives!)

Now I am on the lookout for other epistolary gems. I have requested “A Woman of Independent Means” from the library, remembering my mom’s recommendation. Do you have any favourites?