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Getting started on your web presence

One of my mentees asked: in terms of public web presence, should you have a website, a blog, both of the above, or one site that serves both purposes?

These are some things I’ve learned after eight years of having a public web presence:

Have one site. It’s less confusing and it makes it easier for people to get to know you. Work-life separation or anonymous blogging may sound appealing. If that’s what it takes for you to get started, go for it (knowing that anonymity is very hard to keep). But it’s easier to have one persona and one site.

I find that it’s too much work to keep track of multiple personas and multiple sites. My internal/external split is hard enough for me to remember to update. ;)

Yes, there are lots of wildly popular niche bloggers with tightly-focused sites and tens of thousands of subscribers. You’re not there yet. When you get to the point of having tons of great material you can share, you can syndicate or revise things for a separate focused blog or site.

Get your own domain name. It means never having to change URLs or e-mail addresses again, and you don’t have to rely on a third-party blog/web host to stay free or to be in business.

If your name is hard to spell (like mine is), get another domain name and point it to the same content, configuring your web server so that search engines don’t punish you for duplicate sites. For example, I use sachachua.com , but livinganawesomelife.com is easier for people to remember.

It doesn’t matter if your domain name goes to your blog or to an overview. I prefer that sachachua.com shows people my blog because I have many frequent visitors, so it’s easier to go directly to what people are interested in. Fresh content is good. Other people start with an overview that links to their blog. Either way works.

Try starting with a blog or microblog. Set up your site so that you think about updating it. Yes, it’s easy to just put up an “About Me” page. Static pages are useful. But static pages tend to stay static. Start a blog and use it as a staging area where you can write about what you’re thinking. Set up your blog editor so that you can publish to your blog easily. Add blogging to your task list as a recurring task. Use it to cc: world. As you write, you’ll find things that you’ll want to “promote” to regular pages on your website. Treat your blog as your working area, and then use that to think about and create your static content.

Don’t worry about getting started. Just start. You’ll tweak your web presence over time as you find inspiration and you figure out what fits. Get something out there. It’s easy to revise something that exists than to stare at a blank page.

Thanks to Brian O’Donovan for the question!

Short URL: http://sachachua.com/blog/p/6964

Domain registrar suggestions

Thanks to everyone who sent me suggestions for a good domain name
service! Now to check out the list… I’m going to give myself a
domain name on Friday, as a happy-birthday gift to myself. =)

RegisterFly.com Gideon Strauss
EasyDNS Florian Lanthaler, $25 per domain
Godaddy.com Michael Olson, Albertus
FreeDNS Michael Olson
Joker.com Vinod Kurup
NamesAreCheap.com Albertus, $14 per domain
Namecheap.com hoop
E-webcore Jose Miguel O. Bautista

On Technorati:

Short URL: http://sachachua.com/blog/p/2889

Primitive anti-spam

I’ve just added primitive anti-spam to the comment form. =) That way,
I don’t have to wade through lots of spam just to get to your
insights. Keep writing! =)

On Technorati:

Short URL: http://sachachua.com/blog/p/2888

Gah, my website doesn’t print properly

Print-outs lack pagebreaks. Is it a Firefox problem or a CSS problem? Any suggestions?

On Technorati:

Short URL: http://sachachua.com/blog/p/2868

Title suggestions

From Jan Alonzo:

I think the reason why I mentioned “Planning the Unplanned” is because we plan
(and prioritize) the stuff we want to do for the day, analyse it, and see how
much “procrastination time” we have for that day. By looking at your tasks,
you kinda think “Oh I’ve got a bit of _space_ here, let’s read some email.
That sort of thing. Well, at least, that’s how I think anyway :-).

From Clair:

Hehehe. M-x plan. I like it as a title for your blog. Very appropriate :D

From Gerd Flaig:

How do you like the term ‘agile planning’?

From Paul Lussier:

Just read your blog on procrastination. It might amuse you to know
that I coined the term (with my best friend Celeste) “Productive
Procrastination” over 15 years ago! :)

I’m sure we weren’t the first to come up with, what with me being one
of the wholly most un-original people on this planet. But Celeste and
I would constantly “help” each other “productively procrastinate” on a
regular basis. The definition of “Productive Procrastination” is:

The avoidance of doing something mostly uninteresting by doing
something else which also legitimately needs to be accomplished, but
probably not nearly as urgently as that task which you are
attempting to avoid.

Often times this would be in the form of studying for one class in
order to avoid studying for another. Or working on a CS project which
was due soon, but not nearly as soon as the impending calculus exam :)
Just today infact, I avoided building 2 Windows laptops by figuring
out how to extend planner! I’m sure you get the point…

I’ve recently (in the past year or so) come across another term for my
“Productive Procrastination”:

Shaving the Yak

as defined here:

http://www.ai.mit.edu/lab/gsb/gsb-archive/gsb2000-02-11.html

So, you have my vote in favor of using “Productive Procrastination” as
your wiki title :)

Hey, that sounds like structured procrastination, mentioned by an
essay I read a year ago or so…

Mmkay, let’s try “productively procrastinating”. (Title of the day!)

猫は捕らえたネズミを引き裂き始めた。 The cat began to tear at the mouse it caught.

On Technorati:

Short URL: http://sachachua.com/blog/p/2703

Major website revamp

I changed my website layout and added blurbs about Planner and some of
my other pages. =) It’s rather cute now. It should read better than
the previous design did in non-CSS browsers like w3m, links and lynx.

彼はとても満足そうに見える。 He looks like a cat that ate the canary.

On Technorati:

Short URL: http://sachachua.com/blog/p/2694

Get the highlights as a PDF!

Stories from my Twenties: Highlights from a Decade of Blogging