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Click on the image for a larger version of sketchnotes. This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday!)
Missed the first session? Check out my sketchnotes for Finding and Validating Your Idea (Keri Damen).
Liked these notes? They’re fun to do and I’m happy to share them. I learn, other people learn, everyone’s happy! If you want, you can set up some time for tea/hot chocolate/Skype/Google Hangout (or e-mail me your thoughts), tell me what you’re interested in, and help me in my quest to learn how to get really good at connecting the dots. =)
Looking forward to sharing more notes next week!
Text for searchingMARS ENTREPRENEURSHIP 101: LIVED IT LECTURE BRUCE POON TIP. G ADVENTURES 1990 Backpacking myself... Envision the world before Google Email Fax People had to go to travel agents I realized... Canadians only have ~2 weeks holiday. Looking for adventure companies in German phone books.. How do you turn tourism into something exportable? GAP Cruise backpack all these people trapped in mainstream holidays... opportunity ! Now --> I'm surprised by the number of people who say I want to go to Antarctica this Thursday... $100 spent Only $5 actually stays in a developing country's economy. --> UNEP 2008 Ex: public beahces in Jamaica Flashback I just got my fax machine.. ... and then I realized they needed to have a fax machine too! Business Model Happiness Building a buisness model around this. 1993 Europeans have way more holidays.. The Australians work between holidays.. Export the business! Now. need a brand (sustainable) HAPPINESS (at work) - perceived progress - freedom - being part of something - larger than yourself - perceived control --> make it easy for people to leave - connectedness Netflix - 14 pages of core values! More advice from Q&A: boutique, niche Building iconic brands Movements ex: Dove - cheap --> premium Social Enterprise a whole new style of business Oct 3, 2012 Example: Peru Weaving youth going into tourism industry time Women's weaving co-op - help people - differentiated our trips Solving a business problem with sustainale salutions Strategy 1: Big company: Corruption Strategy 2: Some good, some bad Strategy 3: Focusing on training consistency My leadership challenge: 1500 people, most of whom I'll never meet, want them to be happy and deliver Traveller Taking what we are as a business and turning it into a movement. Transcending your product Engaging your customers --> why, stories Challenging customers What will you do today for tomorrow? Engage customers for a higher purpose--> beyond travel Doesn't have to cost you anything Partnership, projects Q: How do you do everything? A: Great people Q: Pivot? A: The world is changing so much ~every 5 years Q: Biggest mistakes? A: Trying too hard to find diamonds in the rough while bootstrapping sometimes not best for business