The return on investment of social computing

Luis Suarez has another good post on Making the Business Case for Social Computing. He realized that the arguments for informal learning are the same for social computing: the intangible can make a big difference, and these initiatives should be measured the way you measure other changes in the organizations—by the overall outcomes.

The most common objection I hear after my presentations on Enterprise
2.0 is, “I don’t have the time to blog.” The underlying questions are,
“What’s in it for me? What can I expect to get out of blogging? What’s
the return on investment on my time?” It’s hard to give a dollar
amount (“You will earn XXX more”) or a firm idea of time savings
(“You’ll save YYY minutes every week”). I’m still trying to figure out
how to explain the intangible benefits of better connection and
collaboration to people who already think they’re maxed out. Maybe
learning more about how to establish the business case for informal
learning and related concepts will allow me to be more effective at
evangelizing Enterprise 2.0.

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Random Emacs symbol: nlistp – Function: Return t if OBJECT is not a list. Lists include nil.