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Book: Rules for Revolutionaries

Posted on January 2nd, 2010 by Sacha Chua

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Guy Kawasaki, 2000

The most relevant chapter for me was that about eating like a bird and pooping like an elephant. Consume lots of information from diverse sources, and share it liberally. Here’s what Guy has to say about sharing:

Here are the four things you need to do to spread (and receive) information in the most efficient ways:

• Get over the paranoia. First things first: stop worrying about the negative effects of spreading information to other parts of your company as well as colleagues and competitors. Sure, be judicious about what you share, but err on the side of sharing too much.
• Make it simple, correct, and frequent. Spent efficiency by making the information in preparing simple and correct; and do the spreading often. The better and more frequent the information you provide, the better and more frequent information you get back.
• Use the Web! B. I. (Before Internet), spreading information had large costs: printing, travel, entertaining, and long-distance telephone charges. Circa 1998, the Web has reduced those costs and made information available around the world.
• Get all levels involved. Information spreading, like pressing flesh, needs to be democratized and institutionalized. Enable all parts of the company to share in their special knowledge whether the function is research or copyright law.

p131, Guy Kawasaki, Rules for Revolutionaries

Worth a read, maybe in the library.

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