On this page:

Visual book review: The Art of Pricing: How to Find the Hidden Profits to Grow Your Business–Rafi Mohammed

Setting a price for products and services seems like a black art. The Art of Pricing covers strategies that you can use to come up with differentiated prices, versioned products, or segment-based approaches.

Click on the image for a larger version of the sketchnote.

20121229 The Art of Pricing

The Art of Pricing has some tips for entrepreneurs who are trying to figure out the right price for their first product or service (see the value decoder on p99). It has more tips for business owners who have established a few profitable offerings and are trying to figure out how to tweak the levers for more profit or expanded markets.

Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence.

Visual book review: Blue Ocean Strategy–W. Chan Kim, Renée Mauborgne

Most business books focus on beating the competition. Blue Ocean Strategy (Harvard Business School Press, 2005) focuses on breaking out of red oceans of competition, creating new markets instead. Here are some ways to find alternative markets: alternative industries, strategic groups, buyers, complementary product and service offerings, functional/emotional appeal, time.

Click on the image for a larger version of the sketchnote.

20121228 Book - Blue Ocean Strategy

Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canadalicence.

Blue Ocean Strategy is a good book for established companies that are finding it challenging to differentiate themselves, but it’s also a good read for companies that are starting out and who are looking for their unique selling propositions (USPs).

I’m going to go over different business ideas, sketch red ocean / blue ocean strategies for each, and see about talking to lots of people in order to help validate the sketches. Looking forward to it!

Check out my other sketchnotes and visual book notes. Want me to sketchnote your event? Know of any interesting tech / business talks coming up? I’d love to hear from you!

Sketchnotes: ENT101 Business Plan and Other Communication Tools–Veronika Litinski

This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121205 ENT101 Business Plan and Other Communication Tools - Veronika Litinski

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

[Read more →]

Sketchnotes: Lean Startup Day

Update: Watch the videos / view the slides!

Sketchnotes from all the talks at Lean Startup Day 2012 (MaRSDD local content in Toronto + livestreamed talks from San Francisco!)

You can view or copy these notes from Dropbox or browse through the gallery below. Feel free to share the images under the Creative Commons Attribution Licence!


What people said:

Interested in Lean Startup? Check out the Lean Startup Conference or my other sketchnotes too. Other notes from around the Web: community notes, Trevor Lohrbeer.

Visual learner? Check out my other sketchnotes and visual book notes!

Event organizer or conference organizer? I’d love to help you help your attendees remember and share key points. Talk to me about sketchnoting your next event!

Sketchnotes: The 5 Key Elements of a Better B2B Content Marketing Strategy–Nolin LeChasseur

Nolin LeChasseur of Brainrider shared these 5 key elements of a B2B content marketing strategy:

  1. Prioritize measurable objectives
  2. Articulate the business you’re in using customer terms
  3. Profile target customer segments
  4. Identify content that’s working now
  5. Develop content aligned with what your customer wants to know

Click on the image to see a larger version.
20121129 Brainrider - The 5 Key Elements of a Better B2B Content Marketing Strategy - Nolin LeChasseur

For more details, check out the slides and the video of a previous talk!

Like this? Check out my other sketchnotes for business- and technology-related visual summaries. Want me to draw for you? Get in touch!

[Read more →]

Sketchnotes from #ENT101: Business Model Canvas–Mark Zimmerman

This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121128 ENT101 Business Model Canvas - Mark Zimmerman

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

[Read more →]