I’ve been thinking about how to make it easier for people who want to keep in touch but who don’t want to be overwhelmed by my daily posting schedule. Instead of trying to come up with the Best Way on my own, I asked what people wanted. Out of 26 votes (as of the time I wrote this), ten people wanted weekly newsletters and three people wanted monthly newsletters. That probably means that even more people would like those less frequent update options, so I decided to spend some time figuring out a good way to offer that.
Since I already do weekly and monthly reviews, the easiest way would be to make those reviews available in a separate feed that people can subscribe to over RSS or e-mail. I’ve been using Feedburner as a way of making my feeds more browser-friendly and as a way to handle e-mail subscriptions. Although I’d been concerned about the long-term longevity of my feeds in case Feedburner shuts down, it turns out that you can set up your own domain name by following the instructions under My Account > MyBrand.
I set up my feeds to use feeds.sachachua.com instead of feeds.feedburner.com. That means that if Feedburner goes away, I just need to change my DNS record to point to my own server and write my own redirect rules. I wish I’d done this earlier! Anyway, if you subscribed to http://feeds.feedburner.com/sachac , please switch to using http://feeds.sachachua.com/sachac instead.
With the new feed URLs in place, I created Feedburner feeds for my weekly and monthly reviews. Category feeds are built-in, so all I needed to do was tell Feedburner to handle http://sachachua.com/blog/category/weekly and http://sachachua.com/blog/category/monthly . I customized each feed to include a short message pointing to the other feeds (Optimize > BrowserFriendly), change the URL, and enable e-mail subscriptions (Publicize > Email Subscriptions).
Then I modified my WordPress theme to include links to the new feeds. To make the feeds available from the feed icon in many browsers’ address bars, I added the following code to my <head>…</head>:
<link rel="alternate" type="application/rss+xml" title="Feed (~daily)" href="http://feeds.sachachua.com/sachac" /> <link rel="alternate" type="application/rss+xml" title="Weekly reviews" href="http://feeds.sachachua.com/sachac-weekly" /> <link rel="alternate" type="application/rss+xml" title="Monthly reviews" href="http://feeds.sachachua.com/sachac-monthly" />
I also added links to the feeds in my sidebar using the Appearance > Widgets > Text widget.
Now, people should be able to easily subscribe to whichever frequency they want. =)
On another note: I was surprised and delighted to find that many people wanted daily updates. Thank you! I’ll try to make my headlines useful so that you can guess right away if you would be interested in something, and we’ll see if I can write weekly review headlines with keywords as well.
If you blog a lot, I hope you find this tip handy!