Getting ready for my Hardlines Dealer Conference talk: So You Don’t Have an Army of Online Marketers

In a few hours, I’ll be talking about social media with hardware and home improvement dealers at the Hardlines Dealer Conference.

I’m excited! I’ve been looking forward to this presentation conversation for months. It’s a different crowd. Most of my presentations and consulting engagements so far have been with people who are in front of computers all day, and it’s hard enough to address people’s concerns. What about people who are in stores or on the road all the time, particularly small businesses who might not have dedicated online marketers? I expect that some people in the audience will be very savvy when it comes to social media, and lots of people will be more hesitant. Instead of bombarding people with lots of tips or making mainstream people feel left out, I want to use that valuable face-to-face time to address concerns, show people that they’re not alone, and help them find small, concrete steps they can take that fit in well with their business goals. The Internet is changing so much that it makes no sense to give bleeding-edge one-size-fits-all tips; it’s better to make sure people have the confidence to take the next step and an idea of how everything might fit together.

We’re also going to test this idea of an enriched speaking engagement: not just a talk, but also slides, transcript, additional resources, answered questions, and maybe even sketchnotes of the two talks before me. Because I don’t like boring people with bullet points, my slides have very little text on them. I want people to be able to remember and share the key points afterwards, though. I’m going to record the talk, turn it into a mini e-book, and share it with people as a follow-up.

I’ll post the mini-e-book on my site within two weeks. If you want to be notified once I’ve posted it, please leave a comment there or e-mail me at [email protected] with the subject HARDLINES.

Here we go!