I had been invited to participate in the usability studies for Pass It Along, an IBM peer-to-peer learning system. The project team was planning a revamp of the site, and Amanda had prepared a visual design for our feedback.
The logo she used was simple: passitalong, lowercase, with “it” shaded in a different color. I couldn’t help but comment on how wonderfully symmetric it was, with the two descenders (the bottom parts of p and g) at both ends of the word. No, really, look at it.
It’s prettier than “Pass It Along.” I’d never noticed things like that before I started to learn about type, and now exposure and awareness lets me appreciate new things.
When I commented on the pleasing symmetry of the descenders, Amanda stopped and laughed. She said, “You know about descenders?! You always surprise me!”
So I told her about @fivetwelve‘s braindump of cool font resources (The Elements of Typographic Style (Bringhurst), ilovetypography.org) after he saw (on Twitter) how I enjoyed the Helvetica documentary.
Jargon is the secret handshake of different professions, a shibboleth that distinguishes between people inside and outside. It’s fun crossing boundaries and learning about people’s fields, and it’s fun being able to see things in a new light. =)