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Sketchnotes from #torontob2b (antispam, mobile websites, marketing programs)

Posted: - Modified: | sketchnotes

torontob2b-20120823-antispam-mobile-programs

Click on the image for a larger version.

At today’s TorontoB2B Marketers Meetup, Sweeney Williams told us about Canada’s upcoming anti-spam legislation, Ian Fleming shared different approaches to mobile website design, and Scott Armstrong talked about how they’re working on a program-based marketing playbook at Brainrider.

I’ve just put my Evernote sketchnote collection online, and you can browse and search within it on the Web. If you use Evernote, you can add the notebook and browse through it there. =) Enjoy!

Like these? Check out the sketchnote for the previous #torontob2b meetup (lead generation, Q&A) or my other sketchnotes!

Emacs Gnus: Filter Spam

Posted: - Modified: | emacs, wickedcoolemacs

(draft for an upcoming book called Wicked Cool Emacs)

Ah, spam, the bane of our Internet lives. There is no completely
reliable way to automatically filter spam. Spam messages that slip
through the filters and perfectly legitimate messages that get
labelled spam are all part of the occupational hazards of using the
Internet.

The fastest way to filter spam is to use an external spam-filtering
program such as Spamassassin or Bogofilter, so your spam can be
filtered in the background and you don’t have to spend time in Emacs
filtering it yourself. In an ideal world, this would be done on the
mail server so that you don’t even need to download unwanted
messages. If your inbox isn’t full of ads for medicine or stocks, your
mail server is probably doing a decent job of filtering the mail for
you.

Server-based mail filtering

As spam filtering isn’t an exact science, you’ll want to find out how
you can check your spam folder for misclassified mail. If you download
your mail through POP, find out if there’s a webmail interface that
will allow you to check if any real mail has slipped into the junk
mail pile. If you’re on IMAP, your mail server might automatically
file spam messages in a different group. Here’s how to add the spam
group to your list of groups:

  1. Type M-x gnus to bring up the group buffer.
  2. Type ^ (gnus-group-enter-server-mode).
  3. Choose the nnimap: entry for your mail server and press RET (gnus-server-read-server).
  4. Find the spam or junk mail group if it exists.
  5. Type u (gnus-browse-unsubscribe-current-group) to toggle the subscription. Subscribed groups will appear in your M-x gnus screen if they contain at least one unread message.

Another alternative is to have all the mail (spam and non-spam)
delivered to your inbox, and then let Gnus be in charge of filing it
into your spam and non-spam groups. If other people manage your mail
server, ask them if you can have your mail processed by the spam
filter but still delivered to your inbox. If you’re administering your
own mail server, set up a spam filtering system such as SpamAssassin
or BogoFilter, then read the documentation of your spam filtering
system to find out how to process the mail.

Spam filtering systems typically add a header such as “X-Spam-Status”
or “X-Bogosity” to messages in order to indicate which messages are
spam or even how spammy they are. To check if your mail server tags
your messages as spam, open one of your messages in Gnus and type C-u
g (gnus-summary-show-article) to view the complete headers and
message. If you find a spam-related header such as X-Spam-Status, you
can use it to split your mail. Add the following to your ~/.gnus:

 (setq spam-use-regex-headers t) ;; (1)
 (setq spam-regex-headers-spam "^X-Spam-Status: Yes")   ;; (2)
 (require 'spam) ;; (3)
 (spam-initialize) ;; (4)

This configures spam.el to detect spam based on message
headers(1). Set spam-regex-headers-spam to a regular expression
matching the header your mail server uses to indicate spam.(2) This
configuration should be done before the spam.el library is loaded(3)
and initialized(4), because spam.el uses the spam-use-* variables to
determine which parts of the spam library to load.

In order to take advantage of this, you’ll also need to add a rule
that splits spam messages into a different group. If you haven’t set
up mail splitting yet, read qthe instructions on setting up fancy mail
splitting in “Project XXX: Organize mail into groups”. Add (:
spam-split) to either nnmail-split-fancy or nnimap-split-fancy,
depending on your configuration. For example, your ~/.gnus may look
like this:

(setq nnmail-split-fancy
'(
;; ... other split rules go here ...
(: spam-split)
;; ... other split rules go here ...
"mail.misc")) ; default mailbox

(draft for an upcoming book called Wicked Cool Emacs, more to come!)