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Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success

Brainrider hosts these wonderful monthly meetups for marketers (digital and traditional) in Toronto. Click on an image for a larger version of the sketchnotes. Feel free to share these under the Creative Commons Attribution 2.5 Canada licence!

Dragging an Organization into the Digital Age – Sarah Major and Jeanie Hendrie

20121115 TorontoB2B Dragging an Organization into the Digital Age - Sarah Major and Jeanie Hendrie

7 Steps to Social Media Success, Richard Marginson

20121115 TorontoB2B 7 Steps to Social Media Success - Richard Marginson

Like these? Check out sketchnotes for previous #torontob2b meetups or my other sketchnotes!

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Sketchnotes: #torontob2b: Free trials, cold-calling, brainstorming

Click on an image for a larger version of the sketchnotes. Feel free to share these! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence.

How to create a free trial that works, Justin Norris

torontoB2B 20121004 How to create a free trial that works - Justin Norris

Successful telephone lead generation, Trevor Hamilton

torontoB2B 20121004 Successful telephone lead generation - Trevor Hamilton

Brainstorming, Marilyn Barefoot

torontoB2B 20121004 Brainstorming - Marilyn Barefoot

Sketchnotes from #torontob2b (antispam, mobile websites, marketing programs)

torontob2b-20120823-antispam-mobile-programs

Click on the image for a larger version.

At today’s TorontoB2B Marketers Meetup, Sweeney Williams told us about Canada’s upcoming anti-spam legislation, Ian Fleming shared different approaches to mobile website design, and Scott Armstrong talked about how they’re working on a program-based marketing playbook at Brainrider.

I’ve just put my Evernote sketchnote collection online, and you can browse and search within it on the Web. If you use Evernote, you can add the notebook and browse through it there. =) Enjoy!

Like these? Check out the sketchnote for the previous #torontob2b meetup (lead generation, Q&A) or my other sketchnotes!

#torontob2b: Sean O’Donovan on managing content for lead generation + Q&A with Ben Harrison and Scott Armstrong

Update 2012-11-15: Here’s the video recap!

20120628 torontob2b - sean odonovan - managing content for lead gen

20120628 torontob2b - ben harrison and scott armstrong

Click on the images for larger versions. Feel free to share these under the Creative Commons attribution license.

In Sean O’Donovan’s talk on managing content for lead generation, he shared tips on mapping your content to the customer’s buying journey, repurposing what you have, and making it easier for people to find the information through metacontent and packaging. If you’re having someone else develop your content, it’s a good idea to ask them to develop the promotional materials for it too.

Ben Harrison and Scott Armstrong shared some of their experiences and opened the floor up for Q&A. It was interesting to hear about the marketing side of things.

If you like this, you might also want to check out my sketchnotes from the previous torontob2b meetup:

Other links:

To find out about the next #torontob2b event, check out Brainrider’s events page.

Enjoy!

Sketchnotes: Designing content so that it works – Carl Friesen (#torontob2b)

UPDATE 2012-11-15: Here’s the video recap!

Designing Content So It Works

Carl Friesen, Global Reach Communications

Like these? Check out my other sketchnotes, visual book notes/reviews, and visual metaphors.

Here’s the text from the sketchnotes to improve people’s ability to search for it:

Designing content so that it works

Designing content so that it works
Carl Friesen, Global Reach Communications

Website for e-book on content design showyourexpertise.com

1 2 3 4 5

stories

The Trend
Client wants customized solution
Show that you understand their world

1. Trend & historic causes
2. current situation
3. Thoughts on developments, reasons
4. Recommendations

The How-To
1.
2.
3.

Example: trustees, communication process

must be:
Relevant + Realistic
not necessarily what you do, but what clients will find helpful

Helpful!
- process with steps or
- a list of success factors

1. outcome
2. supplies/equipment
3. steps
4. avoiding pitfalls/problems

The How-to-Work-With
How to get good results from working with you

cannot be self-serving
include info on saving money
1. wild success experience
2. factors
3. advice

 

The Case Study
Leading-edge thought & sound implementation
Trans-Canada highway story
Wildlife protection

Not about showing how clever you are!

Must have learning points THEY can use
Must be a story
Tell with the client credibility

1. Initial situation
2. Steps
3. Problems & solutions
4. Lessons learned

 

The Survey
Shows that you stay in touch
must be what your audience cares about

More useful with a trend

Distribute appropriately
Level of detail
Consider limited distribution
The Opinion
informed opinion, thought leadership
at no charge

Long form
-situation
-views on good & bad aspects
-recommendations

The Review
-New product/service
-What’s different
-Discuss good/bad

The Comment

Notes by Sacha Chua, @sachac, LivingAnAwesomeLife.com

Sketchnotes: Building a Social Enterprise – Andrew Jenkins (#torontob2b)

UPDATE 2012-11-15: Here’s the video recap!

Click on the images to view larger versions. I might redraw these sometime – I still have to get the hang of working with paper! =)

Building a Social Enterprise
Andrew Jenkins, Volterra
20120503-torontob2b-building-a-social-enterprise-andrew-jenkins

 

Like these? Check out my other sketchnotes, visual book notes/reviews, and visual metaphors.

Here’s the text from the sketchnotes to improve people’s ability to search for it:

Building a social enterprise

Building a Social Enterprise
Andrew Jenkins, Volterra
#torontob2b May 3, 2012

Historically:
Listen
competitive intelligence
pin points
needs
cocktail party
conversations we couldn’t overhear before

Message
Engage
Individual targeting
Reputation
Culture
Indium example
content contact cash
planking example

External to Internal
Training
examples
policy
-IBM
-Coca Cola
-Dell
social media university

adoption
can’t make me
adoption count me in

How does communication flow?

Influence

Some people: I can’t wait for you, so I’m going to set things up myself…
ragues

Q&A
-Resistors: Use peers, look for the bright spot.
It took 20 years for e-mail to be ubiquitous.

Who can’t gain from greater visibility? question
Social media: 10 years
RBC: 140 years

Notes by Sacha Chua, @sachac, LivingAnAwesomeLife.com