Sketchnotes from #torontob2b (antispam, mobile websites, marketing programs) (August 23, 2012, 2) -
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At today’s TorontoB2B Marketers Meetup, Sweeney Williams told us about Canada’s upcoming anti-spam legislation, Ian Fleming shared different approaches to mobile website design, and Scott Armstrong talked about how they’re working on a program-based marketing playbook at Brainrider.
I’ve just put my Evernote sketchnote collection online, and you can
Sketchnotes: The 5 Key Elements of a Better B2B Content Marketing Strategy–Nolin LeChasseur (November 30, 2012, 1) - Nolin LeChasseur of Brainrider shared these 5 key elements of a B2B content marketing strategy:
Prioritize measurable objectives
Articulate the business you’re in using customer terms
Profile target customer segments
Identify content that’s working now
Develop content aligned with what your customer wants to know
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For more details, check out the slides and
Marketing in the age of blogs (August 31, 2005, 0) - Most ads boil down to “Buy this so that you can be cool like us.”
Cigarette commercials overflow with handsome men and beautiful women.
Alcohol ads boast sexy models on pristine beaches. Truth in
So when a company takes a personal interest in _you_ and ditches the
“Here’s why you should buy our product” spiel for a more