Sketchnotes: ENT101: Lived It Lecture – Bruce Poon Tip (G Adventures) on Social Enterprise

Click on the image for a larger version of sketchnotes. This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday!)

Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence.

20121003 Entrepreneurship 101 - Lived It Lecture - Bruce Poon Tip - G-Adventures

Missed the first session? Check out my sketchnotes for Finding and Validating Your Idea (Keri Damen).

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MARS ENTREPRENEURSHIP 101: LIVED IT LECTURE
BRUCE POON TIP. G ADVENTURES
1990 Backpacking myself…
Envision the world before
Google
Email
Fax
People had to go to travel agents
I realized…
Canadians only have ~2 weeks holiday.
Looking for adventure companies in German phone books..
How do you turn tourism into something exportable?
GAP
Cruise
backpack
all these people trapped in mainstream holidays…
opportunity !
Now –> I’m surprised by the number of people who say
I want to go to Antarctica this Thursday…
$100 spent
Only $5 actually stays in a developing country’s economy.
–> UNEP 2008
Ex: public beahces in Jamaica
Flashback
I just got my fax machine..
… and then I realized they needed to have a fax machine too!
Business Model
Happiness
Building a buisness model around this.

1993
Europeans have way more holidays..
The Australians work between holidays..
Export the business! Now.
need a brand
(sustainable)
HAPPINESS
(at work)
- perceived progress
- freedom
- being part of something
- larger than yourself
- perceived control –> make it easy for people to leave
- connectedness
Netflix – 14 pages of core values!
More advice from Q&A: boutique, niche
Building iconic brands
Movements ex: Dove – cheap –> premium
Social
Enterprise
a whole new style of business
Oct 3, 2012
Example: Peru
Weaving
youth going into tourism industry
time
Women’s weaving co-op
- help people
- differentiated our trips
Solving a business problem with sustainale salutions
Strategy 1: Big company: Corruption
Strategy 2: Some good, some bad
Strategy 3: Focusing on training consistency
My leadership challenge:
1500 people, most of whom I’ll never meet, want them to be happy and deliver
Traveller
Taking what we are as a business and turning it into a movement.
Transcending your product
Engaging your customers –> why, stories
Challenging customers
What will you do today for tomorrow?
Engage customers for a higher purpose–> beyond travel
Doesn’t have to cost you anything
Partnership, projects
Q: How do you do everything?
A: Great people
Q: Pivot?
A: The world is changing so much ~every 5 years
Q: Biggest mistakes?
A: Trying too hard to find diamonds in the rough while bootstrapping
sometimes not best for business