Conference Commando: Networking with Nametags
Whenever I go to a networking event and see people without nametags or with nametags that only have their first names, I see all these missed opportunities to help memory and enrich conversations.
Nametags are essential at networking events. Hardly anyone can be expected to remember everyone's names after such brief introductions. Nametags help other people discreetly remember your name without embarrassing them by asking you again.
Here are some tips I've picked up from books and from experience:
Always wear your nametag high on your right shoulder. This is where the eye is naturally drawn to when you shake hands with someone. Make it easy for people to read your nametag when they shake hands with you.
Make sure there's enough space on your nametag for your first and last name. This makes it easier for people to remember you when they review all the business cards they've received and the notes they've taken.
And why stop at names? You want people to remember what you do, too. I find that "Sacha Chua, Tech Evangelist" starts more conversations and is remembered better than just "Sacha Chua". Make it easy for people to find out and remember what you're interested in by adding a tag line or some keywords to your nametag. Use a second nametag if necessary. You can repeat some of these keywords on your business card or e-mail signature to reinforce people's memories.
For serious networking, always bring a nametag with your first and last name and a tag line. Many events don't provide printed nametags, and your preparation will set you apart.
Do you have any other tips for nametag success? Please e-mail me at sacha@sachachua.com, and I'll add it to this entry!
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