Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success

2013-02-03T21:00:45Z

Brainrider hosts these wonderful monthly meetups for marketers (digital and traditional) in Toronto. Click on an image for a larger version of the sketchnotes. Feel free to share these under the Creative Commons Attribution 2.5 Canada licence!

Dragging an Organization into the Digital Age – Sarah Major and Jeanie Hendrie

7 Steps to Social Media Success, Richard Marginson

Like these? Check out sketchnotes for previous #torontob2b meetups or my other sketchnotes!

Text:

DRAGGING AN ORGANIZATION INTO THE DIGITAL AGE
Sarah Major and Jeanie Hendrie
#torontoB2B
Nov 15, 2012

First!
Content strategy and framework
Current clients start conversations
Associates engage
Prospective associates
Great place to work

Rest of the world
SEO, etc.

Anchor
-> Outpost
-> Outpost
-> Outpost

What questions do clients ask you? What language do they use? -> Organize into framework -> Blog categories (Targeting, Brand strategy, …)

Plan on a page
Goals
Ways of working
…

Translating analogue behaviours to digital

Content strategy is not permanent.
BrainRider
-> Review using data

Analytics: tie it back to goals to make them actionable

Generate Content
Views
Posting momentum

Expand deployment
Reader loyalty
Length of stay

Fostering engagement
Client breakdown
Comments

drum up internal engagement
highlight client comments

Video objectives
Share and celebrate
Recognize and reward
Have fun!

Evolution of SKW
Before and after
Stats
Blog team

Challenge:
Keeping writers writing, otherwise stale!
-> buckets of inspiration

Q: Guest bloggers?
A: Clients co-write some posts. Those are very successful.
Q: Most commented vs most read?
A: Often different.

7 STEPS TO SOCIAL MEDIA SUCCESS
Richard Marginson (@RickyInMotion)
#torontoB2B
Nov 15, 2012

Word of mouth of SUPER STEROIDS
listening
connecting
publishing
Chris Brogan

One-to-one dialogue

1. Got the vision? Get the support!

Not the decision-maker?
GET BUY-IN.

Community manager

monthly, etc.
Steering committee
–agency
Community manager
-SMEs
-Editorial

2. Who knows your BRAND better than

YOU?
Be engaged instead of handing it all

off to an agency.

3. Start with free tools.
Understand what your customers see.

4. Rules and guidelines are important.
– resolve ambiguity

5. Engage!
converse
comment
curate
create

6. you’re already making a ton of

stuff.
Reimagine it for social media

purpose -> content -> measurement

7. Measuring success
mentions per day
positive, negative, neutral
trends, opportunities, threats

Google authorship, Bing and Klout,

Google Panda update

Social proof
Restaurant
full of your friends.

Q: Talking to clients?
A: Survey, key search terms, call

centre, content..
sales team may also know, can

summarize over many customers.

You can e-mail me at sacha@sachachua.com.

Sketchnotes: Designing content so that it works – Carl Friesen (#torontob2b)

2012-11-16T07:59:31Z

UPDATE 2012-11-15: Here’s the video recap!

Designing Content So It Works

Carl Friesen, Global Reach Communications

Like these? Check out my other sketchnotes, visual book notes/reviews, and visual metaphors.

Here’s the text from the sketchnotes to improve people’s ability to search for it:

Designing content so that it works

Designing content so that it works
Carl Friesen, Global Reach Communications

Website for e-book on content design showyourexpertise.com

1 2 3 4 5

stories

The Trend
Client wants customized solution
Show that you understand their world

1. Trend & historic causes
2. current situation
3. Thoughts on developments, reasons
4. Recommendations

The How-To
1.
2.
3.

Example: trustees, communication process

must be:
Relevant + Realistic
not necessarily what you do, but what clients will find helpful

Helpful!
– process with steps or
– a list of success factors

1. outcome
2. supplies/equipment
3. steps
4. avoiding pitfalls/problems

The How-to-Work-With
How to get good results from working with you

cannot be self-serving
include info on saving money
1. wild success experience
2. factors
3. advice

The Case Study
Leading-edge thought & sound implementation
Trans-Canada highway story
Wildlife protection

Not about showing how clever you are!

Must have learning points THEY can use
Must be a story
Tell with the client credibility

1. Initial situation
2. Steps
3. Problems & solutions
4. Lessons learned

The Survey
Shows that you stay in touch
must be what your audience cares about

More useful with a trend

Distribute appropriately
Level of detail
Consider limited distribution
The Opinion
informed opinion, thought leadership
at no charge

Long form
-situation
-views on good & bad aspects
-recommendations

The Review
-New product/service
-What’s different
-Discuss good/bad

The Comment

Notes by Sacha Chua, @sachac, LivingAnAwesomeLife.com

You can e-mail me at sacha@sachachua.com.

Sacha Chua - tag - blogging

Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success

Sketchnotes: Designing content so that it works – Carl Friesen (#torontob2b)