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Feel free to share this visual book review! (Creative Commons Attribution – I’d love it if you link back to this site and tell me about it. =) )  It should print out fine on letter-sized paper, too.

Disclosure: I received a Kindle copy of this book for review.

Other sources of information: books.google.com, visualmarketingrevolution.com

I’ve been working on making my own sites more visual, so I’m looking forward to applying the ideas from this book. If you do as well, please share your stories!

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You can view 1 comment or e-mail me at sacha@sachachua.com.

I’m excited! I’ve been looking forward to this presentation conversation for months. It’s a different crowd. Most of my presentations and consulting engagements so far have been with people who are in front of computers all day, and it’s hard enough to address people’s concerns. What about people who are in stores or on the road all the time, particularly small businesses who might not have dedicated online marketers? I expect that some people in the audience will be very savvy when it comes to social media, and lots of people will be more hesitant. Instead of bombarding people with lots of tips or making mainstream people feel left out, I want to use that valuable face-to-face time to address concerns, show people that they’re not alone, and help them find small, concrete steps they can take that fit in well with their business goals. The Internet is changing so much that it makes no sense to give bleeding-edge one-size-fits-all tips; it’s better to make sure people have the confidence to take the next step and an idea of how everything might fit together.

We’re also going to test this idea of an enriched speaking engagement: not just a talk, but also slides, transcript, additional resources, answered questions, and maybe even sketchnotes of the two talks before me. Because I don’t like boring people with bullet points, my slides have very little text on them. I want people to be able to remember and share the key points afterwards, though. I’m going to record the talk, turn it into a mini e-book, and share it with people as a follow-up.

I’ll post the mini-e-book on my site within two weeks. If you want to be notified once I’ve posted it, please leave a comment there or e-mail me at speaking@sachachua.com with the subject HARDLINES.

Here we go!

You can view 1 comment or e-mail me at sacha@sachachua.com.

Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence.

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Come One, Come All: Proven Tactics to Help Win New Customers – Alex Ciancio

Tools, Strategies & Best Practices to Optimize Your Online Presence – Moderator: Dave Forde; Speakers: Jeff Quipp, Paul Tobey, and Mike Agerbo

Content Strategy – The Foundation of SEO and Social Media – Jeff Quipp

See what others are saying about #sme2012.

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SOHO SME BUSINESS EXPO – OCT 30, 2012 – MODERATOR: DAVE FORDE
TOOLS, STRATEGIES & BEST PRACTICES TO OPTIMIZE YOUR ONLINE PRESENCE
JEFF QUIPP
Social media
Word of mouth
enabled by tech
advertising is a tax for being unremarkable – someone
Pinterest, instagram for photos
build a following
Social media success
Blend Tec
Will it blend ?
remarkable content
Testimonials on product pages,
Stuff that people want to share
Connect with people you might not otherwise chat with
Getting started: WordPress
Update your website often –> frequent search visits
Remarkable content
test with stumble upon ads
article syndication
Penalties
(Google Penguin)
Search–> immediate
Social–> gradual
earned media
owned media
paid media
based on great content
CREATIVE GREAT BUSINESS
PAUL TOBEY
the watercooler of the 21st century
Microblog–blog
microblog
An hour a week has tremendous impact.
Timing how-tos, conversions
any time, esp. when your audience is reading
Social media updates also get indexed
Hypnotic marketing
focused mental state ?hook
You can’t manufacture a viral video
GET TO THE HEART OF BUSINESS
Don’t forget YouTube, reddit.
WordPress SEO
All-in-One
Facebook advertising
long term nurturing
Webinar
Boring is bad
Think context
LinkedIn connections
The money’s in the list
MIKE AGERBO
another distribution/??? channel
YouTube: 1-2 minutes
5 min how-to videos < -- 2x views of YouTube Time Management Calendar-->batch–>schedule
Get that content down.
Get going and be consistent
Establishing yourself as an expert
– guest blogging
– newspapers
– other media
Title, tag videos Research virality
Foundation still content
You have to establish expertise
ex: webinar chunks
Editorial calendar < --- start here, then choose channels Pictures --> inspirational: pinterest
Webinar–>time
Target audience blocked? Tailor your content (no YouTube, etc)
BE PASSIONATE ABOUT YOUR CONTENT

You can e-mail me at sacha@sachachua.com.