Lots of people sell, even if they don’t know it yet. Selling – convincing someone – is a normal activity. In his 2012 book To Sell is Human, Daniel Pink shares a few practical tips on how to sell more effectively through attunement, buoyancy, and clarity. Good read with research-backed tips and illustrative case studies.
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If you have a library near you, you can check it out there too. (I totally love the Toronto Public Library!)