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Previous Third Tuesday Toronto sketchnotes:
If you like this, you might also like:
Here’s another write-up from John Krissilas
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Click on the image for a larger version or contact me for a high-res version (2608x1600px). Feel free to share this under the Creative Commons Attribution 3.0 licence.
Lots of great research released under Creative Commons. Yay Jeremiah Owyang and Altimeter!
Quick notes for searching, more later: Social business hierarchy of needs: Foundation –> Safety –> Formation –> Enablement –> Enlightenment
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Jeremiah Owyang
Third Tuesday Toronto: May 14, 2012
Sketchnotes: Sacha Chua (@sachac): LivingAnAwesomeLife.com
untrained employees
advanced companies prepare internally first
~180 accounts for average enterprise
-only 25% active
Social media mostly separate from rest of site/db
Frequency of social media crises
-exposure to poor customer experience
-poor influencer relations
-violation of ethical guidelines rogue employees
Social sanitation
Reinforcing bad behavior
We’re teaching them to yell at their friends.
Constantly getting ahead of themselves.
Advanced companies
Social business hierarchy of needs
5 Englightenment
4 Enablement Empowerment scaling
3 Formation asset inventory Center of Excellence
2 Safety Team workflow Crisis prep
1 Foundation Policy
Education required
social media & communities
Holistic
Real-time
Predictive
Predict what customers are going to do
Integrate into databases, etc.
Build better products
Tap employees
self-serve hubs Chatteratti (EZE help, compensation) bit.ly/Altimeter Social
strategic internal communications tactic
Governance
Policy
Guidelines
Training
important for scaling
10.8%
Decentralized centralized
41% Hub and spoke
sometimes on their behalf
18%
Dandelion
COE empowers business units
1.4%
Holistic
Safe & consistent
(Best Buy, Zappos)
I do customer support
Team Aug. 11
1.5 social strategist 3 comm manager soc media manager 1 analyst 1.5 dev
content strategist, emerging role
-editorials, ex. journalists, comm agencies…
Education
-Executives
-Strategists/Business units
-all employees
Access
-Tools
-Everyone has access & must be trained
Listening centre
some involving business unit centres
triage
-good
-bad
-ugly
FireBell simulation of social media crisis
Most crises: Friday afternoon
Q&A: #3TYYZ
-Analysis? CRM, Omniture (Adobe), SAS, Eloqua… A number of different directions. System integrators.
-Adobe Social. Very bullish, if they can act like a small company. Paid, earned, owned media
Also watch Lithium Technologies & bazaarvoice (300% ROI for ratings). New ad units, IBM social metrics.
-Soc media correlations? Social loyalty (people are loyal to each other), gamifications.
C-suite: Novelty, fear, potential for new business models.
any data company stands to gain early in the space, lots of experimentations
-Social software: Combrian explosion. Lots of duplicate companies, VCs investing in clones
Best-in-class will probably connect with each other.
-Startup? Yes, but you can go through steps faster. Our research focuses on enterprise, but can still help.
-Soc media agencies? Ads right now. May need to restructure. Everything starts with earned.
-Disclosure? Vendors unlikely. Agencies making tech-agnostic methodologies.
-Facebook fans? Loose affinity. Facebook wants people to pay.
-Product is info? Utility, etc. Go up a level: Lifestyle, workstyle. G8, IBM.
Get clients to tell stories. See banks for examples. Orsten in.
You can e-mail me at sacha@sachachua.com.
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William Mougayar shared lessons learned from serial entrepreneurship at the Third Tuesday Toronto meetup. He also demoed his recently funded startup, engag.io, which promises to be a social inbox for comments and conversations across different websites.
My thoughts after the talk:
)Were you there or have you attended other talks by William Mougayar? Have you used Engagio? (Seems to be down at the moment, pity.)
One nifty thing about Third Tuesday Toronto is that they fly speakers in and they coordinate with meetups in other cities to get the maximum coverage. Join the meetup to find out about upcoming events.
Related links:
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William Mougayar @ Third Tuesday Toronto
@wmougayar @engagio
See also Paul Graham’s chart
Stages of a startup
Clear vision or Blurry vision (more realistic)
When Christopher Columbus set sail, he didn’t Google America.
Social Capital
Got to know people through blogs
I’ve made 3,000 comments on Fred Wilson’s blog
Got asked to moderate Fred Wilson’s blog
8 weeks to a minimum viable product
Demo of engagio
-inbox
-My contacts
-Person’s profile (one place to follow)
-Sites
Neat, would like to try this out
5 Lessons
1. Be wary of selling enterprise software
Very difficult to sell to a large company when you’re a startup
2. Have an original (but simple) idea
3. Don’t believe your own
4. Relationships don’t matter. Trusted relationships matter
5. Don’t quit trying
Fragmentation of the social web
Commenting is important = Potential relationships
Value in the conversations
Bet a beat story about startups & alcohol from blog conversation
Replying
Sharing/Linking/Liking
Monitoring/Listening
Signal
Noise
Online advocacy is on the rise
Q&A
Platform? Rails, MySQL, Solr, Twitter Bootstrap
Multiple users? Next week
Yelp? Maybe if API
Equentia? Some ideas for discovery. Get to 100K users first.
How did you get away with looking like Gmail? Haven’t gotten a call from Google yet.
Business? Focusing on end-users.
Funding priorities for spending?
Engineering & marketing
product development users
Building more social features into the product
Summarizing comments?
Maybe talk offline after.
Pivot reactions?
Excited. Still had other clients, but could move on.
Personal profile?
Automatically populated, can be edited.
Profile resolution?
Merging profiles with authentication
Mobile app? HTML5
Track other sites? In road map, may have to create plugin.
Business model? Get to look users first also, business intelligence/analytics.
Notes: SachaChua.com
Twitter: @sachac
March 27, 2012
You can view 7 comments or e-mail me at sacha@sachachua.com.
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