Read the original or check out the comments on: Sketchnotes: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (Sacha Chua's blog)

Jay Heinrichs’ Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us about the Art of Persuasion is one of my favourite books. You know how we walk around thinking that rhetoric is evil and arguments are to be avoided? He shows how knowing about persuasive techniques – and using them well – can make life better, and how kids who know how to argue correctly are adorable. Well, he doesn’t explicitly make that last point, but it’s entertaining seeing him get bested by his 5-year-old daughter.

Read this book so that you can get better at detecting and dealing with invisible arguments that surround you. Learn how to combine the elements of ethos, logos, and pathos to argue persuasively. Don’t get stuck in blame games or stereotyping fights; stay focused on the future and help people move forward. Use wordplay to be wittier.

The book is packed with tips, and well worth keeping on your reference shelf. I liked it so much that I bought a paperback copy and a Kindle e-book (which was more expensive than the paperback, pff!)

Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us about the Art of Persuasion
Jay Heinrichs
2007: Three Rivers Press
ISBN: 978-0307341440

For more detailed notes, see my 2010 review of Thank You for Arguing.

See other visual book notes!

Here’s the text from the image to improve people’s ability to search for it:

Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us about the Art of Persuasion
Jay Heinrichs 2007

We are surrounded by
INVISIBLE ARGUMENTS
FIGHTS (Goal: Win)
Learn the difference between
ARGUMENT (Goal: change mind)

Types of argument (can combine!)
Ethos (character, who you are)
Show that you are similar & have shared values
Use strategic reluctance (“I normally hate speaking, but…”)
sense/medium

a b c
Logos (logic, reasoning)
“is”
Make your option the reasonable middle
Control the definitions of terms

Pathos (Emotions)
You can guide people’s emotions by overreacting on their behalf.
“That must have been awful!”

Use the right tense:
PAST
Blaming
“You did it!”
“Did not”
“Did too!”
PRESENT
Stereotyping
“You always…”
“You never…”
FUTURE
Moving forward
“Next time, can we…”

DEFENCE
The book has many tips on how to detect and deal with persuasion.

…and tips for being witty, too!

Notes: SachaChua.com
@sachac 2012

Read the original or check out the comments on: Visual book review: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion (Sacha Chua's blog)

enough is a collection of essays by Patrick Rhone on the idea of having enough. He compares it to the dynamic process of balancing on a tightrope, where you have to find your own centre of balance and you’ll always need some kind of help – stretching your arms, using a bar or an umbrella, and so on. In addition to reflections on minimalism and limiting life to make it comprehensible, he includes thoughts on technology, tools, behavioural change, and other life tips.

There are many books in this field, from John C. Bogle’s book with the same main title (Enough: True Measures of Money, Business, and Life, affiliate link), to Leo Babauta’s The Power of Less: The Fine Art of Limiting Yourself to the Essential…in Business and in Life, affiliate link). Patrick Rhone’s book isn’t particularly packed with mind-boggling or life-changing insights, but it might still be an enjoyable read for a quiet, reflective afternoon, particularly if you also have a technology-related background or find yourself occasionally tempted down the path of more apps! more tools! more gadgets! (Not that I know anyone like that, no….)

enough
Patrick Rhone, 2012
Kindle e-book

See other visual book notes!

Read the original or check out the comments on: Visual book review: Enough, by Patrick Rhone (Sacha Chua's blog)

I first read this book in October 2010 while scrambling to learn as much as I could about communication and rhetoric in preparation for marriage. Since then, there have been zero household arguments, which is not a bad thing. Fortunately, the Internet, newspapers, and books provide a steady stream of logical fallacies that let me exercise the skills I picked up from this book.

The insight that stuck with me from this book was that you should repair holes in your opponents’ arguments—argue their case more strongly than they did—before demolishing the strengthened arguments. People rarely do this, but I’ve seen a couple of good examples on the political/feminist blogs I read.

It reminds me of what we need to do in order to help people deal with their concerns to new ideas or technologies. It’s not enough to fight against straw-man arguments. You may need to be more concerned about people’s concerns than they are, before you can help them find a way forward.

Critical Inquiry: The Process of Argument
Michael Boylan (Westview Press: 2009) – ISBN 978-0813344522

See other visual book notes!

Read the original or check out the comments on: Visual book review: Critical Inquiry: The Process of Argument (Sacha Chua's blog)

(Click on the image for a larger version of the notes.)

Whenever I want to pick up more tips on how to read better, I turn to How to Read a Book. This is not some speed-reading manual that overpromises and underdelivers. It’s a thoughtful, practical guide to getting the most out of your reading: picking the right speed for a book, taking better notes, building a topical index of books and their relationships with each other… (Still working on that!) The book has plenty of tips for reading specific subjects, and even includes exercises to help you improve your skills.

If you already enjoy reading books, this is probably going to be a fantastic book for you. If you’re working on getting more books into your life, this might have some tips that will help you read more strategically.

How to Read a Book
Mortimer J. Adler and Charles van Doren
New York: Simon & Schuster 1972 Rev. ed.
ISBN: 0-671-21209-5

Read the original or check out the comments on: Visual book notes: How to Read a Book (Sacha Chua's blog)

(Click image for a larger version)

The Start-up of You is a book about networking and career planning using tips pulled from the startup world, sprinkled with hip jargon such as “pivot” and “volatility.” It’s a decent book for people who are new to connecting or cultivating their network and who also like reading about technology and entrepreneurship. If you’re a fan of The Lean Startup and similar entrepreneurship books, The Start-up of You is like seeing those ideas applied to other parts of life. It’s easy to read, and it flows well.

If you’ve read a lot of other networking or career growth books, though, you might not come across any new aha! moments here. I liked examples such as the “interesting people fund” and the idea of having A-B-Z plans. There are good tips for asking your network better questions (p208), too. Still, I didn’t find many things that surprised me or made me think.

This book probably won’t become one of my favourites, but it’s still a decent read. As I post more book notes, I’ll share my go-to books for networking and career tips with you.

The Start-up of You
Reid Hoffman, Ben Casnocha
2012: Crown Business
ISBN: 978-0307888907

(E-book and audiobook also available. The Toronto Public Library carries this book.)

Read the original or check out the comments on: Visual book notes: The Start-up of You (Reid Hoffman, Ben Casnocha) (Sacha Chua's blog)

(Click on the image to see a larger version, which could be good for reading my teeny-tiny handwriting. If you need a text version instead of an image, leave a comment or e-mail me at sacha@sachachua.com.)

You know how I was looking for books about people-centered entrepreneurship? Checking the Amazon list of books on new enterprises led me to 6 Secrets for Startup Success by John Bradberry. Its main point is that entrepreneurs tend to fall in love with their ideas and end up ignoring reality. Bradberry points out six common failures associated with being too attached to your idea, and suggests ways to avoid those pitfalls. One of those ways is to focus on people instead of on your product or service idea. This is more of an overview book than a step-by-step guide with concrete tactics, but it’s a good wake-up call if you’re starting to get lost in your own dreams.

In addition to the chapter about focusing on people, I particularly liked the chapter on figuring out your math story. Bradberry points out that companies go through different stages and that your core question is different in each stage. In the first stage, the question is: “Do we have a concept that anyone (other than us) cares about?” After you successfully answer that question through prototypes and experiments, you can move on to the question, “Can we actually make money at this? How?” Validating your business model lets you move on to the next question, “Is this business scalable? How can we create significant value over time?” Many businesses struggle because they get all wrapped up in the third question before they’ve answered the first. It’s a good idea to keep those considerations in mind, of course, but it’s important to pay attention to the steps that will get you to that point instead of jumping ahead and pretending you’re a huge company.

What I’m learning from this book: Yes, it seems to make sense to focus on people and let them teach you what they want. (The Lean Startup makes this point as well.) There’s room in the world for wildly visionary companies, but it’s perfectly okay (and much less risky) to start by creating something people already want.

Whom this book is great for: Worried that you’re getting too wrapped up in your entrepreneurial vision? This book might help as a reality check. If you like answering questionnaires as a way of learning more about yourself, you’ll also want to check out the appendix, which has a long self-assessment for founder readiness.

You may also be interested in The Lean Startup (Eric Ries, 2011; see my visual book notes), which has lots of good ideas for testing your business and iterating your way towards success. The Lean Startup book will help translate the chapters on the pull of the market and startup agility into concrete terms.

6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business
John Bradberry
2011, AMACOM
ISBN: 978-0814416068

Buy this book: Amazon.com (Hardcover, Kindle), Amazon.ca
If you buy stuff through the links above, I get a small commission, yay! Commission-free links: Google Books, Toronto Public Library

Read the original or check out the comments on: Visual book notes: 6 Secrets to Startup Success (Sacha Chua's blog)

Eric Ries’ The Lean Startup book is popular, and for good reason. Ries shows people how to make the most of the Build-Measure-Learn loop whether they’re starting a snazzy technology company or creating an intrapreneurial venture within a corporation. Many people get hung up on the idea of launching with a big bang, but if you take this Lean Startup approach, you might learn a lot more by talking to actual customers and by experimenting with with your business. I particularly like the reminder to simulate technology with people first, as it can be tempting to procrastinate getting market feedback because your technology isn’t built yet. Do it by hand. Do it for one person at a time, if needed. There’s plenty to learn, and you don’t have to let development cycles slow you down.

Ries also emphasizes the importance of pivoting, which is what you do when you realize that your original business idea was off the mark. Pivoting is about listening to customers and growing into the business they want you to be, while taking advantage of the things you’ve learned in the past and the assets you’ve already built. Sometimes you should persevere instead of getting distracted by one or two stray opinions, but other times, you should listen to what people (and your experiments!) tell you.

Another key point in this book is that of accelerating this feedback loop. Get faster at building, measuring, and learning from the results. Orient your organization towards it. Practise relentless improvement until your build-measure-learn loop is fast and smooth. Then your company will be an incredible engine for learning!

Whom this book is great for: Starting a company? Read this book. You’ll get lots of tips from it, and you could save lots of time, money, and frustration along the way.

Interested in making things happen even within a large company? You might be able to use the build-measure-learn loop to make your day job even better, or to create scalable value outside your typical job responsibilities.

What I’m learning from this book: I’m using the concierge approach to help people with Quantified Awesome, because it’s fun building something that’s tailored to the way people work and what people want to measure. My goal is to get to the point where people are happy to pay $1-5 a month for tools to help them ask and answer questions about their life using data. I’m also going to work on using the build-measure-learn approach for entrepreneurship (a meta-experiment!), and using the minimum-viable-product approach to writing a book using LeanPub. Someday I might even use split-tests – or better yet, help businesses use them to set up experiments!

The Lean Startup
Eric Ries (2011: Crown Business)
ISBN: 978-0307887894
Buy this book: Amazon.com (Hardcover, Kindle) Amazon.ca
If you buy stuff through the links above, I get a small commission, yay! I’d tell you it’s a good book even without the commission, so here are some other links: Google Books, Toronto Public Library (book, e-book)

What do you think of this format? Do you want more detail? Less detail? More drawings? More hand-writing? More stick figures? What other books would you like me to visually summarize? I’m near one of the world’s biggest library systems, and I love learning from and sharing good books.

Read the original or check out the comments on: Visual book notes: The Lean Startup by Eric Ries (Sacha Chua's blog)

To celebrate her work, W- and I made a colourful card. She likes making greeting cards for us, and it was fun making one for her.

It’s important to acknowledge good work. One time, W- was reviewing J-’s answers to the math exercises he gave her. “Very good,” he said. He crumpled the finished piece of paper.

I plucked it from his hands and smoothened it out. “Ahem,” I said meaningfully.

“Oops. I tossed the other one already,” confessed W-. I retrieved the previous paper from the recycling bin and uncrumpled it. W- made a point of scoring both papers and adding smileys. J- beamed.

Ah, behavioural psychology at home. You can influence people’s motivation by acknowledging or devaluing their work. In The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Dan Areily, 2010), I read about experiments that explored how motivated people were if they thought their results were meaningless. As it turns out, people are strongly affected by the immediate perception of the usefulness of their work.

In a task involving assembling Lego figures, participants who completed figures and put them into a box did more and enjoyed the task more than participants whose figures were disassembled right after they finished completing them. Another experiment described in the book involved finding pairs of letters on pages, a small payment scheme that stopped at the 10th sheet, and three scenarios where:

• people wrote their names on the papers they completed, and they were positively acknowledged by the experimentr
• people completed and submitted papers with no names and without acknowledgement
• people submitted papers that were then shredded, unread, right in front of them

49% of the people who were acknowledged went on to complete ten sheets or more, while only 17% of the people whose work was immediately shredded completed 10 or more. Only 18% of the people whose work was ignored completed ten sheets or more.

Verbal acknowledgment of good work is good, but could it be at odds with the physical message of tossing the paper into the recycling bin? Best to be coherent. So the paper is celebrated, labeled, and put into a folder.

W- reminds me of this principle too, when I forget. On the way home from work one day, I brought up how he spent some time selecting and copying items from the workbook onto a piece of paper for J-’s exercises. “Should we get a workbook without explanations, so J- can test herself?” I asked W-.

“No, it’s okay. Besides, it shows her that I value this,” W- said. “If I give her a workbook so that I can do something else, it’s not the same.”

We invest learning with meaning and value, and that helps.

Read the original or check out the comments on: Meaning and acknowledgement (Sacha Chua's blog)

• Division of labour: Splitting chores equally may not result in the most efficient or the happiest of marriages. Specialize, remembering that payoffs can change over time.
• Loss aversion: People hate to lose, which can result in really drawn-out fights. The advice to “never go to bed angry” can backfire. It’s okay to have time-outs.
• Supply and demand: If you want something to happen more often, don’t make it costly or risky.
• Moral hazard: It’s easy to take good things for granted. It’s also easy to end up trying to avoid any sort of conflict. The sweet spot is in the middle, where you’re not taking your relationship for granted, but you’re not paranoid about your spouse quitting.
• Incentives: Think about the incentives you use and if they’re really effective. Trust can be much more useful than nagging.
• Trade-offs: Think at the margin: consider the costs and benefits of small changes. Ignore sunk costs when making decisions. Get over the “it’s not fair” fixation.
• Asymmetric information: Communicate clearly. Don’t play games by hiding or withholding information. Figure out the essentials of what you need to share so that you don’t overload your spouse.
• Intertemporal choice: It’s easy to make good decisions for the future, but hard to stick with those decisions in the present. Use commitment devices to help you stick with your resolutions or good ideas.
• Bubbles: Non-bubbly married life is normal, so don’t stress out if you’re no longer infatuated. Beware of being unduly influenced by groups – just because everyone else seems to be doing something doesn’t mean it’s right for you, too. Don’t get overconfident.
• Game theory: Don’t let the urge to retaliate or overcompensate lead to you to wildly polarized positions. Work together to get optimal results, not just individually-optimal results, and use commitment devices to help you stick with it.

The book goes into far more depth, and is an excellent read. It’s illustrated with case studies (problem couples who usually end up patching things up) and lots of research.

Here are some thoughts I particularly like:

If there are areas you care about but you feel helpless in, put in the time and effort to develop the comparative advantage in at least one of them. The authors tell the story of one economist who put the time into at least learning how to bathe an infant so that his wife wouldn’t end up with all the child-rearing tasks – and so that he wouldn’t get tempted to take advantage of that kind of a division.

Looking for things to read? In terms of marriage research, I’d recommend “Spousonomics” and Susan Page’s “The 8 Essential Traits of Couples who Thrive”. What do you like?

Read the original or check out the comments on: Spousonomics: Using economics to master love, marriage, and dirty dishes (Sacha Chua's blog)

The book, on the other hand, was an unexpectedly delightful find. It’s written as a series of letters from this orphan-turned-aspiring-writer, with vivid descriptions and general cheer. I’m half-inspired to do more letter-writing myself, or to bring that kind of vivacity to my blog.

(Will you put up with descriptions of life? In any case, it is my blog, and I would like to be able to remember. =) Prepare for more adjectives!)

Now I am on the lookout for other epistolary gems. I have requested “A Woman of Independent Means” from the library, remembering my mom’s recommendation. Do you have any favourites?

Read the original or check out the comments on: Book: Daddy Long Legs, and letters (Sacha Chua's blog)

I was surprised to hear Gretchen Rubin (The Happiness Project) say at her book talk that most grown-ups don’t know what they would do for fun. I can easily list things I enjoy doing. I can probably even explain why I enjoy doing them and how I want to change or improve.

Sometimes knowing what you would do for fun isn’t easy. It forces you to confront the fact that you do not do some things for fun, that the intrinsic enjoyment of it is dormant or gone. For example, I realized that making or giving presentations had dropped off the list of things I enjoy doing just because.

Are there activities you would like to enjoy more? What about activities you’d like to enjoy less? I’m like that too. Rational economic theory to the rescue! If you look at what you enjoy doing, think about the costs and incentives of different activities, and work on ways to change those costs and incentives, you can make it easier for you to do the kinds of things you want to do and avoid the things you don’t. In this blog post, I’m going to see if this geeky way of looking at fun actually works.

The relevant quote from The Logic of Life: The Rational Economics of an Irrational World ( Tim Harford, 2008)

p4. Rational people respond to trade-offs and to incentives. When the
costs and benefits of something change, people change their behavior.
Rational people think – not always consciously – about the future as
well as the present as they try to anticipate likely consequences of
their actions in an uncertain world.

What do you do? What are your behaviours? What are the benefits? Let’s take a look at fun. Here’s what I do (roughly in order of preference), why I do them, and what I’d like to change.

Spending time with W-. This is an easy one. Pay-off: Richer relationships, more in-jokes, and quite a bit of learning along the way. We like cooking, discussing books, going for walks, and picking up shared hobbies, although we occasionally watch movies (mostly borrowed from the library). Cost: Time. Change: This part has good balance, so I don’t need to increase or decrease it.

Writing. I love writing down what I think and what I’m learning. I’ll even write as a way of procrastinating other things I need to do. Pay-off: The immediate benefits of understanding, the medium-term benefits of recall, and the long-term investment in a knowledgebase. The insights people share with me through comments and the insights they pick up from me through reading are icing on the cake. Cost: Time. Change: I think I spend a good enough amount of time on this and that I get great value for the time I spend on it. I might try spending less time on it.

Reading. I read voraciously. Fortunately, Toronto has one of the largest library systems in the world. Pay-off: I pick up new words and ideas that I can use in life and writing. Cost: Time and space. Change: although taking book notes and doing life experiments based on what I’ve read help me make sure I get more value from the time, I probably spend more time reading than I should. I get diminishing returns from, say, the Xth personal finance book I’ve read, and I suspect I sometimes read things to feel smug. ;) (Like the way people watch reality TV shows?) I can increase the cost of reading by planning to ask questions and write book notes for books that come in. I can increase the benefits of reading by sharing book notes and life experiments. I can shift to higher-value reading (new subjects, question-driven research).

Baking or cooking. I enjoy trying new recipes or making our favourites. Pay-off: Yummy food, new experiences, and closer relationships with W-, J-, and friends. Cost: Time and freezer/fridge/bread-box space. Change: Good balance here, no change needed. (Although it’s interesting that I’ve been procrastinating working on open source in favour of making bread, probably because the pay-off from appreciative family / friends makes me feel warmer and fuzzier.)

Walking or biking. Pay-off: Satisfaction of knowing I’m getting some exercise, long-term health benefits, and often shared time with W-. Cost: Wearing winter-friendly clothes when I’m working at home; making time for a walk when I’m at the office. Change: More of this, maybe at the expense of some writing. (Or maybe I can use walking time to think about what I want to write…) I can lower the costs by changing into going-out-friendly clothes when I’m working at home, and blocking out time for walks.

Planning and reviewing my finances. Yes, I actually enjoy doing my books and reviewing my plans. I’m weird. Pay-off: Satisfaction of knowing things are going well; confidence in being able to plan for purchases or goals. Cost: Time. Change: This doesn’t take a lot of time, but I should probably spend less time on this.

Organizing. Pay-off: Investment into being able to find things again, reducing frustration. The satisfaction of having a neat-ish place. Appreciation from W-. Cost: Time. Change: This is currently reasonable, although I could invest some time into simplifying and improving systems so that I can avoid even more clutter.

Playing the piano. Pay-off: Satisfaction from learning and from listening to music I’m playing. Mental exercise. Appreciation from W- and J-. Cost: Time. Change: I think this is okay. I might look into piano lessons if that will help me learn faster.

Gardening. Pay-off: Yummy food. Satisfaction of self-sufficiency (at least in small parts!). Experiences with nature. Shared experiences with W- and J-. Cost: Time and some money. Change: I want to do this more efficiently next growing season, working my way to a better yield.

Building furniture. Pay-off: Shared interests and shared time with W-. Custom items. The satisfaction of making things. Cost: Time, money, and risk. Change: More of this during the summer! =)

Sewing. Pay-off: Satisfaction of making things that fit my preferences. Cost: Frustration, time, some money. Task-switching cost – have to set up. Change: I’d like to do more of this. I can do that by starting with small projects, practising and improving my skills (so that I can reduce frustration), and attending lessons (formally blocks the time off, makes it easier to task-switch).

Working on open source. Pay-off: The buzz of solving problems; the convenience of programs that fit the way I work a little bit better; the appreciation of other people; improved technical skills. Costs: Task-switching (loading the relevant programs, remembering where I am and what I’m working on, getting into the swing of things); occasional bit of paperwork. Change: I’d like to do more of this, maybe by creating blocks of time where I can focus on open source.

—

Things that I would like to enjoy more:

Drawing. Pay-off: New skills; satisfaction from creating things; improved ability to communicate. Cost: Not entirely happy with drawing on my tablet yet; switching cost if I use the tablet downstairs. Change: If I get better at drawing through practice and learning, and I get used to drawing with one of the programs on my computer, then I’ll find this easier, more natural, and more enjoyable. GIMP? MyPaint? Paint? OneNote? Inkscape? I should pick one and learn it inside and out.

Making and giving presentations. Pay-off: Improved understanding. Helping other people. Connecting with others. Passive networking. Cost: Time. Risk of boring-ness. Obligation. Stress. Change: If I write more, I’ll have more to harvest for presentations. If I ignore the fear of being boring and just get something out there, that will help me deal with the stress of creating something for public use.

Meeting people. This includes meeting new people as well as hanging out with friends. It’s much too easy for me to go into introvert mode and get out to meet people only once in a while. Pay-off: Potentially interesting conversations. Opportunities to help others. Aha! moments myself. Friendships. Cost: conversations that don’t go beyond news, sports, and weather. Change: I should do more of this. Maybe if I focus on remembering how fun it was to hang out with my friends in the Philippines, that will motivate me to build more friendships here too. Simplifying my get-togethers might lead to my actually having regular monthly get-togethers. Setting aside specific blocks of time to be social will also help me work around my introvert tendencies.

—

Looking at this, I suppose I could scale back on reading, baking/cooking, planning, and reviewing my finances.

I can integrate organizing into my daily routines better.

I can work on remembering or increasing the pay-offs for meeting people and making presentations.

Then I can set aside blocks of time that I can use for drawing, sewing, or making presentations, and another regular block of time for meeting people or investing in relationships.

When summer comes again, gardening can take the place of some walking, and biking will take the place of my subway commute. Woodworking/building furniture is also spending time with W-, so that should be okay.

Thinking about this and writing things down helps me tweak the balance.

—

How about you? What do you do for fun? What are the costs and pay-offs? What would you like to change?

The Logic of Life: The Rational Economics of an Irrational World
2008 Tim Harford
ISBN 978-0-385-66387-8

2011-01-19 Wed 06:20

Read the original or check out the comments on: Fun and rational economic theory: reflections on the book “The Logic of Life” (Sacha Chua's blog)

My expectations were low. The subtitle “Profit from the Habits of the Best Personal Finance Managers” made me think of celebrity-focused “secrets”-type books with more fluff than content. But hey, it was on the library bookshelf, so I picked it up anyway. I’ve found all sorts of gems in unlikely books, and I’ve skimmed my way through seemingly-solid books that proved to be disappointments. It’s easy to take risks on books when they’re free. ;)

I was pleasantly surprised by what I found. The book has a lot of practical advice on money and relationships, family, raising savvy kids, spending plans, frugality, investment, insurance, and learning more. Well worth a read, and possibly one of my new recommendations in this area.

I’ve been thinking about whether I’ve got the right balance of saving for near-term expenses, investing for the future, and enjoying the present. The book has an entire chapter on this (pp.103 to 112). I particularly like the section on reflecting on whether you’re postponing achievable dreams, and the quote:

It is very well to be thrifty, but don’t amass a hoard of regrets.

• French poet, Charles D’Orleans (quoted on p.118 of Let’s Get Real About Money)

I’m reminded of Ramit Sethi’s story about how some people set aside money for meeting interesting people. Might be a fun experiment, although perhaps not to that scale. Ditto for learning and experimentation, which I do explicitly save for, and which has paid off quite a bit in terms of interesting life experiences. So I’m not doing too badly in this area, and I’m continuing to learn.

There are useful tips on p131 on keeping saving in proper perspective. Here’s the summary:

• Understand the standard of living that can be provided by the assets you’ve already accumulated.
• Get smart about investing your money.
• Go on a news diet.
• Regularly buy something that you historically have viewed as frivolous but which you can truly afford.
• Buy more gifts for the people you love.
• Go easier on yourself and family when it comes to everyday expenses.

This year’s probably going to be pretty easy to plan for, actually, because we’ve got the two big trips planned (Netherlands and the Philippines), and we might look into improving the insulation of the house. We’re also saving up for other adventures over the next year or two. Big rocks. It’s easy to plan other things around those: perhaps piano lessons, sewing lessons, gardening experiments, and woodworking projects.

Anyway… “Let’s Get Real About Money” is a good read. Try the self-test in front, and check out the chapters on insurance and managing risks. Have fun!

2011-01-13 Thu 21:22

Read the original or check out the comments on: Book: Let’s Get Real About Money: Profit from the Habits of the Best Personal Finance Managers (Sacha Chua's blog)

p38. Work on the business from the outside, not in it. A great
entrepreneur builds systems to run the business as if it were a
machine, and stands over it instead of being part of its inner
workings. A business owner should sell that machine to clients and
perfect its functionality, but not sit in the gear room. How many
times have you seen a local store owner answering phones, doing
paperwork, and assisting customers all at once? This business owner
works IN the business, not ON it, and hasn’t identified the different
positions within his business, such as receptionist, salesperson, and
cashier. Instead, he does all those jobs himself.

Creating manuals and training maps for each position from the get-go
forces you to evaluate what needs to be done and helps identify tasks
you might not think of right away. That can mean fewer unpleasant
surprises down the road. At first, you’ll likely have to work IN your
business and do most, if not all, of the work for each position.
That’s common when you start out. But create a system that allows you
to just work ON it as soon as possible. Once that system is operative,
a business gains its true value.

Work on your business, not just in it. It makes sense, although lots of small-business owners find it hard to make that jump.

How can people practice this now? After all, even if you work for a company, you work for yourself, too.

It’s kinda like what Trent (The Simple Dollar) writes about in “Who is your real boss? Some perspectives on career success”:

My belief is this: the people that succeed are the people who invest that energy and time and patience and thought a little differently.
What do I mean?

• Option A: Let’s say you go to work each day and leave it all on the
  table. When you leave work, you’re so drained you can barely make it
  home. You sit on the couch, vegetate for a while, eat dinner,
  vegetate a bit more, then hit the sack. Or perhaps you’re a parent
  and you leave work with just enough energy to get through your
  parental requirements in the evening.

• Option B: On the other hand, let’s say you go to work and
  intentionally keep half of your energy for yourself. You give the
  company 50% of the gas in your tank. After you leave, you spend that
  50% improving yourself. You go to night classes. You go to the gym.
  You go to the library. You go to meetings of professional growth
  groups, like Toastmasters.

Well, maybe not 50%. If you can do your work with 80% effort, and then invest the rest into building skills and processes, then it’s like a savvy entrepreneur investing time into building systems, not just fighting fires. Sometimes it’s more like a full-energy work and 20% extra, but I enjoy the work and the learning along the way.

At work, I’m learning about the way we work on projects: the processes, the templates, the questions and conversations. I like making systems, processes, and tools, so I’m learning how to improve things.

I’m working on applying this idea of “working on the business, not just in it” in personal life as well. Hence the household optimizations: batch cooking and a chest freezer, tweaked routines, relationship-building. Capacity-building for future adventures.

I’m looking forward to do even better. At work, I want to to learn more about Drupal 7, consulting, and the processes we have. I’m also looking forward to writing up more notes and coaching others. In the rest of life, I’d like to experiment with delegating again, invest time into becoming a better writer, and continue building wonderful relationships.

How about you? How can you not only work in your business, but on it?

Effortless entrepreneur: Work smart, play hard, make millions
2010 Nick Friedman and Omar Soliman
Three Rivers Press
ISBN 978-0-307-58799-2

Book: Effortless entrepreneur 2011-01-10 Mon 19:27

Read the original or check out the comments on: Work on the business from the outside, not in it – Book: Effortless entrepreneur (Sacha Chua's blog)

• It keeps you awake and concentrating.
• It makes your reading active.
• It helps you remember the thoughts of the author.

Maybe I can get the same benefits by writing my thoughts down elsewhere, but not on the printed pages. Ratchet up my book-blogging, perhaps, as a life-long project to build a personal, digital syntopicon?

W- has started a fresh new professional notebook for 2011. In this, notebook he writes down ideas and lessons from his work and from the books he reads. He’s been taking notes on another book I’ve browsed and dogeared – Visual Meetings.

I sporadically keep paper notebooks. They can be much more convenient than typing on a laptop, especially when one is propping a book open to the right page. Perhaps the tablet will make it easier to keep my handwritten notes?

What would my ideal book notes system be like? Decades later, I’d like to be able to say – ah, if you’re interested in that, here are the books I’ve read about it, and this is how they’re connected to each other, and the arguments they made, and how my personal experiences have supported or contradicted them, and what I’ve done with what I learned from those books, and what else I could add…

Margin notes can’t contain these, but maybe I’ll figure out my own system over time – searchable, hyperlinked, backed-up, personal, and social. In the meantime, I keep my notes in an Org text file, organized in an outline, tagged with keywords, and (occasionally) published on my blog.

What’s your system for book notes?

ISBN:0-671-21280-X
How to Read a Book
Mortimer J. Adler and Charles Van Doren

Read the original or check out the comments on: Marking up books (Sacha Chua's blog)

Books

The Happiness Advantage: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work
2010 Shawn Achor, 978-0-307-59154-8 http://books.google.com/books?id=ceYlEs6gT3QC

Are people happy because they’re successful, or successful because they’re happy? Achor summarizes a lot of research into positive psychology, sprinkling anecdotes from corporate consulting and day-to-day life in between easy-to-read findings. Achor also shares some useful tips for changing your behavior.

If you like this, you might want to read Learned Optimism: How to Change Your Mind and Your Life for another research-backed practical approach to happiness. If your taste runs towards life-as-experiment memoirs, check out The Happiness Project.

Writing About Your Life
2004 William K. Zinsser, 1-56924-468-5, http://books.google.com/books?id=rLaciLyzFFEC

In this memoir, William Zinsser not only shares tips on how to write about your life but also demonstrates those tips in action. He sometimes steps out of the narrative to point out how the memoir works. Definitely worth a read if you’re writing a personal blog, or any sort of nonfiction that could benefit from story.

Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships
2010 Gordon S. Curtis and Greg Lewis, 978-0-470-57794-3, http://books.google.com/books?id=4bbo9S06QloC

This is an intermediate/advanced book on targeted social networking. It’s a good book to turn to when you have clear goals and you need to figure out how to reach the specific people who can help you achieve them: the right person, the right approach. It builds on reciprocity and suggests several ways you can offer value.

Life’s Too Short to Fold Fitted Sheets: Your Ultimate Guide to Domestic Liberation
2010 Lisa Quinn, 978-0-8118-6993-5, http://books.google.com/books?id=BpnGPwAACAAJ

This book boils down into: Don’t stress out so much, and here are some productivity, housekeeping, home decoration, and entertaining tips for making life easier. I’m particularly looking forward to trying the section called “17 meals made from a deli chicken.”

The Age of Productivity: Transforming Economies from the Bottom Up
210 Edited by Carmen Pages, 978-0-230-62352-1 http://books.google.com/books?id=dUWPQAAACAAJ

This turned out to be a deep research collection on the economics of Latin American companies. Interesting section on company tax evasion and the effects on productivity: tax-evading companies stay small to avoid attention, but that means they can’t enjoy economies of scale.

The Heart of Simple Living
2010 Wanda Urbanska, 978-1-4402-0451-7 http://books.google.com/books?id=r38fQAAACAAJ

Typical tips on simplifying, decluttering, and developing the domestic arts. Good tip on reciprocal dining, which is more like a time/meal exchange among friends instead of a dinner party. More focus on environmental sustainability than most books I’ve read in this field.

The Art of Barter: How to Trade for Almost Anything
2010 Karen S. Hoffman and Shera D. Dalin, 978-1-60239-953-2 http://books.google.com/books?id=Btv9QQAACAAJ

This book covers why, how, and where to swap instead of sell. Might be handy for negotiation practice.

Choose to be Happily Married: How Everyday Decisions Can Lead to Lasting Love
2010 Bonnie Jacobson, PhD with Alexia Paul, 978-1-60550-625-8 http://books.google.com/books?id=ABD_DJDSeZAC

See my notes elsewhere.

The Complete Works of Montaigne
1943 Translated by Donald M. Frame, 0-8047-0484-8 http://isbn2book.com/0-8047-0484-8/the_complete_works_of_montaigne_essays_travel_journal_letters/

I’m not done with this one yet. There’s a lot to read and learn in this collection of essays, travel journals, and letters from the man who invented the essay. I’ve skimmed the Gutenberg Project’s version and the John Florio translation, but Donald Frame’s translation is the style I like the most. I look forward to learning more about philosophy, history, and assorted topics. Thanks to Ryan Holiday for the post about Montaigne’s work!

Pretty good haul for one week.

Read the original or check out the comments on: My reading round-up (Sacha Chua's blog)

The book consists of short chapters that explore common conflicts and positive approaches in committed relationships. Each chapter includes one or two case studies, ways to recognize the conflict, and tips for resolving the conflict. This book is a good read for couples who are beginning to find themselves ensnared in repeating conflict patterns because they can identify and get tips for their situation. Couples who are starting out may also find it useful as a way to recognize potential conflicts before they become established.

• Flexibility
  
  

  Responsive	Reactive
  Good judgment	Critical judgment
  Expressing your true self	Conforming to a role
  Autonomy	Isolation
  Surrender	Submission
  Establishing space	Neglect
  Patience	Passivity
  Benign boundaries	Emotional tyranny
  Awareness of limits	Emotional recklessness
  Embracing change	Preserving the status quo

• Communication
  
  

  Taking responsibility	Blame
  Needs	Wants
  Detach	Withdraw
  Speaking up	Silence
  Giving the benefit of the doubt	Making assumptions
  Intimate listening	Hearing
  Influence	Control
  Constructive criticism	Destructive criticism

• Personal power
  
  

  Deciding	Craving
  Fighting fair	Fighting unfair
  Support	Protection
  Forgiving	Forgetting
  Good selfish	Bad selfish
  Family loyalty	Self-interest
  Joy	Happiness

Read the original or check out the comments on: Book: Choose to be happily married: How everyday decisions can lead to lasting love (Sacha Chua's blog)

Critical Inquiry: The Process of Argument
Michael Boylan, 2009, Westview Press
ISBN: 9780813344522

I wish I had read Critical Inquiry (or a book like it) before going to school. It would’ve made my required courses in philosophy, theology, and literature much more engaging and more rewarding. The tips in the book are straightforward:

1. Identify the conclusion and the premises,
2. Organize them in a logical outline, and
3. Develop arguments for or against premises that can be objected to, repairing minor flaws so that you’re fighting the strongest version of the argument.

This make sense. But for some reason, I didn’t have that framework before. If I had thought of those classes as partly about debugging arguments, applying the same decomposition skills I loved to use in computer science, I would’ve enjoyed the courses a lot more and gotten a lot more out of them. Better late than never!

The book also shares classic structures for developing a response in support of or against someone’s position. You outline the original position, develop the pros and cons, choose a position, state the strongest arguments of the opposing side, and refute those arguments with your own. Although this might feel a little formulaic–or too stifling for casual blog posts that start with captioned animals!–it’s a good way to make sure you thoroughly examine different sides.

I’m going to experiment with using these ideas when writing blog posts. I think the bigger challenge for me is taking a position. I’ve discovered there are a number of things I can’t help but get on my soapbox about, so there’s a start. Essays can lead me to more questions and arguments. It’ll be a fun way to discover what I think.

Read the original or check out the comments on: Book: Critical inquiry: the process of argument (Sacha Chua's blog)

In Fast Track Networking, Lucy Rosen shares networking tips from more than two decades of organizing networking events. Many of these tips can be found in other books and blogs: wear your nametag on your right side, act as a host, and follow up. Where Fast Track Networking goes into more depth than other books I’ve read, however, is how to set up and run a networking group (also known as a mastermind group). Rosen includes step-by-step planning, sample forms, and a plan for following up.

In addition, she also provides several examples of referral sheets, which are short descriptions of how you help other people and what an ideal client looks like. I’ve come across that advice before, but printed referral sheets (as she suggests in her book) can be much more effective than the verbal descriptions I’ve seen encouraged in other books.

If you’re tired of going to yet another networking event with too many people, you may want to read this book for tips on smaller-scale, more intimate networking.

Plans: After the wedding, I’d like to experiment with one of the techniques she describes: inviting up to a dozen people out to have dinner at a restaurant. People pay for their own meals, but they come for the conversation and the potential connections. I’ve thought about doing that in the past, but I decided to host people instead because I could bring people together for more relaxed conversation (and for less money!) than we could in a restaurant or cafe. I find that I host these get-togethers infrequently, though, and perhaps alternating with eating out might be good for convenience as well as for expanding the circle of conversation.

Read the original or check out the comments on: Book: Fast Track Networking: Turning Conversations into Contacts (Sacha Chua's blog)

Madsen Pirie (2006) London: Continuum International
ISBN: 0826490069

How to Win Every Argument is a tour of 79 logical fallacies. Pirie’s clever examples help you recognize past fallacies that have tricked you, refute fallacies that come up, and perhaps even perpetrate them on others.

In fact, it might be fun to play fallacy scavenger hunt: pick a set of fallacies (or the entire thing!), and keep your eyes and ears open for occurrences. It might be easier to memorize a small set of definitions and rebuttal techniques than to try to identify all of the fallacies you come across. Just listening to a CBC Radio call-in section, I’ve come across argumentum ad misericordiam (#49), post hoc ergo propter hoc (#59), loaded words (#48), argumentum ad populum (#57), argumentum ad nauseum (#50), and unaccepted enthymemes (#75). This armchair quarterbacking doesn’t mean I do any better myself in my conversations, though – but it does mean I see room for personal improvement. Might be fun to fold into our weekly routine, as we’ve started picking up Saturday papers so that J- has materials for her current news homework.

I’m looking forward to regularly learning from “How to Win Every Argument”, and getting better at recognizing and refuting (or using!) logical fallacies.

Contents:

1. Abusive analogy
2. Accent
3. Accident
4. Affirming the consequent
5. Amphiboly
6. Analogical fallacy
7. Antiquitam, argumentum ad
8. Apriorism
9. Baculum, argumentum ad
10. Bifurcation
11. Blinding with science
12. The bogus dilemma
13. Circulus in probando
14. The complex question (plurium interrogationum)
15. Composition
16. Concealed qualification
17. Conclusion which denies premises
18. Contradictory premises
19. Crumenam, argumentum ad
20. Cum hoc ergo propter hoc
21. Damning the alternatives
22. Definitional retreat
23. Denying the antecedent
24. Dicto simpliciter
25. Division
26. Emotional appeals
27. Equivocation
28. Every schoolboy knows
29. The exception that proves the rule
30. Exclusive premises
31. The existential fallacy
32. Ex-post-facto statistics
33. Extensional pruning
34. False conversion
35. False precision
36. The gambler’s fallacy
37. The genetic fallacy
38. Half-concealed qualification
39. Hedging
40. Hominem (abusive), argumentum ad
41. Hominem (circumstantial), argumentum ad
42. Ignoratiam, argumentum ad
43. Ignoratio elenchi
44. Illicit process
45. Irrelevant humour
46. Lapidem, argumentum ad
47. Lazarum, argumentum ad
48. Loaded words
49. Misericordiam, argumentum ad
50. Nauseum, argumentum ad
51. Non-anticipation
52. Novitam, argumentum ad
53. Numeram, argumentum ad
54. One-sided assessment
55. Petitio principii
56. Poisoning the well
57. Populum, argumentum ad
58. Positive conclusion from negative premise
59. Post hoc ergo propter hoc
60. Quaternio terminorum
61. The red herring
62. Refuting the example
63. Reification
64. The runaway train
65. Secundum quid
66. Shifting ground
67. Shifing the burden of proof
68. The slippery slope
69. Special pleading
70. The straw man
71. Temperantiam, argumentum ad
72. Thatcher’s blame
73. Trivial objections
74. Tu quoque
75. Unaccepted enthymemes
76. The undistributed middle
77. Unobtainable perfection
78. Verecundiam, argumentum ad
79. Wishful thinking

Read the original or check out the comments on: Book: How to Win Every Argument: The Use and Abuse of Logic (Sacha Chua's blog)