Visual book review: Conscious Millionaire: Grow your business by making a difference (JV Crum III)

I don’t sketchnote every book I read or receive, but sometimes it’s good to take some time to think about a book even if I don’t agree with everything in it.

2014-03-26 Book - Conscious Millionaire - JV Crum III

2014-03-26 Book – Conscious Millionaire – JV Crum III

This sketch (like practically everything else on my blog) is available under the Creative Commons Attribution License, so feel free to download, share, remix or reuse it. =)

From the title (“Conscious” and “Millionaire,” oh dear), to the name-dropping of quantum physics as a way of justifying a “Law of Attraction,” to the membership site that will be $97/month ($9.97/month if you sign up early), this book clearly belongs to a genre of books I tend to avoid. Those kinds of books are great for a lot of people who need inspiration and push. I’m happy for them. Me, I prefer my business advice delivered with a different approach. But I agree with many things in this book, and I’m looking forward to going through the reflection exercises in depth.

I like how Conscious Millionaire focuses on building a business for profit and purpose. I’ve been thinking about this because of my experiment with semi-retirement. People want to pay me for things like sketchnotes, book notes, visual coaching, consulting, programming, writing, sharing, illustration… It would be easy to say yes, but that often distracts me from the things I want to explore. One way I compromise is through buying back all the time that I spend earning. My experiments with delegation are paying off. In many cases, these systems let me do more than I could do on my own. And in the rest of my discretionary time, I really like this casual, minimal-commitment, flow-based life. I work on whatever I want to whenever I want to, and I still get stuff done.

My expenses are covered by savings and investments, and I live generally unambitious sort of life. Or a differently-ambitious one, at least–I wanted freedom, so I got it. I actively avoid the hedonic treadmill of consumption. I’m not particularly interested in business for the sake of earning more. I am, however, interested in building systems for leverage so that I can make the world a little better. I think of building businesses as taking the kinds of results that people want from me and packaging the processes so that other people can benefit: customers, team members, other stakeholders, and so on. That would be worth spending time on.

So that’s what I’m getting out of this book: thinking about building businesses like those would be like, visualizing larger scales, and moving towards those visions with conscious, focused actions.

Before I dig into those reflections, there’s a section in here about people who don’t charge enough for their services. I want to explore that a little further.

Unfortunately, some amazingly talented and good-hearted people erroneously think they should not charge when they use their passion, purpose, and strengths to help others. … It results from thinking or believing that it is wrong to charge money whenever your actions express your purpose.

I have no qualms about charging high rates for my consulting. For everything else–especially things that can scale up over years, like books–I like using a free/pay-what-you-want strategy. It always pleasantly boggles me when people happily pay $15 for something they could get for free. Don’t worry, it’s all part of my evil plan. Mwahahaha. It means ideas spread and tribes grow. I figure that if people like all the free awesomeness, we can harness that good karma for something. In the meantime, I’m learning a lot from people in the process of sharing, and I love the feeling of interacting based on abundance instead of transactions.

Besides, the bottleneck for my scaling up isn’t time, or even money. If I earned a hundred times as much from online publishing, or scaled up my consulting to have a higher rate or more hours, what would change? I would probably delegate more so that I could help more people create opportunities for themselves. I can already do that with what I have. So I think the real bottleneck is understanding: learning more about what people need, learning more about what I want to share. You can’t throw money at that bottleneck. You can only get through by paying attention.

And that, I guess, is why Conscious Millionare might be worth reading. It’s peppered with lots of reflection topics and practical advice. If the community and the coaching takes off, that might be worthwhile as a way to compare notes with other people. Like all self-help books, you gotta get out and push. The one-page summary I put together (see the top of this post) might be handy for remembering key points, but you’ll get even further if you do the work. I’m looking forward to starting with those three-year visualizations, and then we’ll see where this goes from there. If you pick this up, tell me what you think too.

Disclaimer: I received a review copy from the author, who is an actual millionaire from things that are not books about how to become a millionaire. He started with a trucking company, so that’s a point in his favour.