Nolin LeChasseur of Brainrider shared these 5 key elements of a B2B content marketing strategy:
- Prioritize measurable objectives
- Articulate the business you’re in using customer terms
- Profile target customer segments
- Identify content that’s working now
- Develop content aligned with what your customer wants to know
Click on the image to see a larger version.
For more details, check out the slides and the video of a previous talk!
Like this? Check out my other sketchnotes for business- and technology-related visual summaries. Want me to draw for you? Get in touch!
![[me]](/blog/wp-content/themes/sacha-v3/images/face.png)
I'm 
