Data is of the form

number|Name|e-mail|Expectations

(defun sacha/perl-training/suck-data-in ()
  "Insert BBDB records for all the Perl trainees."
  (interactive)
  (goto-char (point-min))
  (while (re-search-forward "^\\([[:digit:]]+\\)" nil t)
    (let ((data (split-string (buffer-substring-no-properties (line-beginning-position) (line-end-position)) "|"))
          record)
      (bbdb-record-set-aka
            (bbdb-create-internal (elt data 1) ; Name
                                  "PLDT" ; Company
                                  (elt data 2) ; E-mail
                                  nil
                                  nil
                                  (concat "Perl training 2003.12.17 - 2003.12.19; " (elt data 3)))
            (list (concat "pldt" (elt data 0)))))))