From Ibarra Gutierrez, Editor-in-Chief of Media G8way:

Digital Pinay is a project of the Philippine Computer Society. It
is actually a take-off from their traditional Ms PCS contest.
Media G8way, with its Events Department, was simply contracted to
manage the project. This is not to say, however, that we are
washing our hands with regards the project’s concept now that
it’s getting flak from the IT community. In fact, we’ve called
the PCS organizers to an emergency meeting tomorrow precisely to
discuss reactions like yours. Rest assured that we’ll do what we
can to make the project truer to its purported objective. And
we’ll keep you and the IT community posted. Thanks for your
concern.

IBARRA “Bombing” C. GUTIERREZ
Editor-in-Chief & Publisher
Media G8way Corporation
3rd Floor, Eurovilla II Building
118 V. A. Rufino St. (formerly Herrera St.), Legaspi Village, Makati City, Philippines
Tel. (632) 840-4227

It just gets better and better. You mean it’s only getting flak
from the IT community now? You mean this is an old concept? I’ve
e-mailed Leo Querubin to find out how long _that_ has been
running and how it has managed to survive so far.

In the meantime, take a look at this excerpt from
http://www.pcs-it.org/pcs/committees.htm#msict :

Special Project: Miss ICT

In-charge of preparing the activities and implementing
guidelines/criteria for the Search of Miss ICT (professional and
student levels):

• Revive the Computer Girl
• More than just a beauty contest
• Reflects ideals of PCS
• Promote gender equality in the ICT industry
• Promote ICT as an equal opportunity employer

Director-in-Charge: Ms. Ann Gatmaytan
Chair: Mr. Leo Querubin

ARRRRRRRRRRRRRRRRRRRRRRRRRRRRRRGGGGHHHH!