ROI for public speaking and Web 2.0; graph and case study

Jan 20, 2009| enterprise2.0, presentation, sketches, speaking, web2.0

Amy Shuen inspired me to prepare a spreadsheet for estimating the value created by my talks. (You can open the spreadsheet in OpenOffice.org or Lotus Symphony, both free office suites.) She’ll be including some of the numbers in tomorrow’s IBM Web 2.0 for Business community call on ROI of Web 2.0 at Work. I thought I’d make the numbers a little easier to grasp, so I spent an hour and a half making this:

Public Speaking and Web 2.0

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Full-size images at public-speaking-1.png and public-speaking-2.png.

You can view 2 comments or e-mail me at sacha@sachachua.com.

2 comments

Sean

2009-01-21T22:31:44Z

Interesting. Am I reading this correctly? You value public speaking at $12.50 per contact and internet contact (post/comment/link) at $2.50 per?

I'm curious how you came to those.

Sacha Chua

2009-01-22T00:13:44Z

I didn't use a fixed value for estimation. I changed it based on a thumb-in-the-air estimate per talk. roi-for-talks.ods has the calculations. (You'll need OpenOffice.org or Lotus Symphony.) Of course, the estimates are probably still wildly off, but I'd love to hear suggestions for improving it! =)