Book recommendation: Light Their Fire

Drake, Gulman and Roberts. 2005. Light Their Fire. Dearborn: Chicago, IL.

Light Their Fire shows the importance of internal marketing as a way of filling employees with enthusiasm. When employees are positively passionate about the company, they deliver awesome customer service. It contains tips on how to spread good news and bad news. Make a big deal of good news. Kick your celebration up a notch to make employees feel terrific. If you have to share bad news, make sure you're prompt and honest and address people's anxieties. The book also has tips on using training as a form of internal marketing and social-network building. Well worth a read for managers and corporate communication types, particularly combined with the Better Than Perfect book I read recently.

Random Emacs symbol: gnus-article-strip-all-blank-lines - Command: Strip all blank lines.