Drake, Gulman and Roberts. 2005. Light Their Fire. Dearborn: Chicago, IL.
Light Their Fire shows the importance of internal marketing as
a way of filling employees with enthusiasm. When employees are
positively passionate about the company, they deliver awesome customer
service. It contains tips on how to spread good news and bad news.
Make a big deal of good news. Kick your celebration up a notch to make
employees feel terrific. If you have to share bad news, make sure
you’re prompt and honest and address people’s anxieties. The book also
has tips on using training as a form of internal marketing and
social-network building. Well worth a read for managers and corporate
communication types, particularly combined with the Better Than
Perfect book I read recently.
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