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Visual book review: Blue Ocean Strategy–W. Chan Kim, Renée Mauborgne

Most business books focus on beating the competition. Blue Ocean Strategy (Harvard Business School Press, 2005) focuses on breaking out of red oceans of competition, creating new markets instead. Here are some ways to find alternative markets: alternative industries, strategic groups, buyers, complementary product and service offerings, functional/emotional appeal, time.

Click on the image for a larger version of the sketchnote.

20121228 Book - Blue Ocean Strategy

Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canadalicence.

Blue Ocean Strategy is a good book for established companies that are finding it challenging to differentiate themselves, but it’s also a good read for companies that are starting out and who are looking for their unique selling propositions (USPs).

I’m going to go over different business ideas, sketch red ocean / blue ocean strategies for each, and see about talking to lots of people in order to help validate the sketches. Looking forward to it!

Check out my other sketchnotes and visual book notes. Want me to sketchnote your event? Know of any interesting tech / business talks coming up? I’d love to hear from you!

Short URL: http://sachachua.com/blog/p/24297

On This Day...

  • 2012: Quantified Awesome: Community-supported agriculture with Plan B Organic Farms, fall 2011 — After a good summer season with Plan B Organic Farms, we decided to sign up for their fall season as [...]
  • 2011: Sick days — Still sick. Flush with a fever, congested with a cough and a cold, voiceless, and all around under the weather. [...]
  • 2010: Book: Rules for Revolutionaries — Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and ServicesGuy Kawasaki, 2000 The most relevant [...]
  • 2009: Craftsmanship — One of the interesting things that came up during the dinner party conversation with Pete Forde’s friends was the lack [...]
  • 2009: “What are you planning to do in 2009?”, or thoughts about #lifecamptoronto — I’d been meaning to hold a lifehacking-oriented BarCamp since early last year. Timing is particularly good over the next two [...]
  • 2009: Sleeping Cats — Being a geek means you can let sleeping cats lie. Thanks to W- for being so awesome!
  • 2008: More progress — Yay, I finished my writing goal for the day! Tomorrow’s a busy day. I have two conference calls, a client meeting, [...]
  • 2008: Projects in Emacs Org — Introduction Organizing your tasks into projects can help you plan ahead, track your progress, and stay motivated. Working from a project list [...]
  • 2007: Ay, my dad… Fireworks! — My dad sounded *so* disappointed earlier! He trudged up the stairs and said, “Sacha, I’m so sad…” I looked up from my [...]
  • 2007: Checking my financial course — I must be doing something right if my mom’s financial advisor is impressed by my planning. ;) We visited Tina at the [...]
  • 2007: You only live once! — … and each night is as important as every other night, and each day is as important as every other day. I’m [...]
  • 2007: Still getting horrible packet loss for international sites — 0% packet loss to www.pldt.com.ph, 71% packet loss to www.google.com. The international links are still broken. ARGH. Good thing my dad has [...]
  • 2007: My alma mater is t3h c00l — I heard from Gabby Dizon that Ateneo de Manila University will use the popular cross-platform roleplaying game Neverwinter Nights to [...]
  • 2007: The secret to waking up early — Woke up at 6 today. It’s getting easier and easier. I discovered the secret to waking up early! Sleep in the same [...]
  • 2007: No ACM! — Oh no! I tried using the ACM Digital Library through my library access earlier, and I couldn’t get full-text access. I’ve sent [...]
  • 2005: Luxury — The onsen had a wine bath. Wine! With that and the different kinds of saunas, my head feels finda fuzzy… But [...]
  • 2004: Family businesses — My parents both work in advertising photography. My father is one of the most famous commercial photographers in the country. My [...]
  • 2004: Reading exercises — Another major hack for this month would be the collection of at least 25 code-reading exercises covering basic Java syntax. This [...]
  • 2004: Monthly hacks: vc-arch.el — I will finish at least one major hack per month. This month’s special is vc-arch.el, which for some reason does not [...]
  • 2004: emacs-wiki-id.el — ../emacs/emacs-wiki/emacs-wiki-id.el contains a first attempt at an ID system for emacs-wiki and indeed is quite nice. Following IDs works. I’ll figure out [...]
  • 2004: Code Reading: The Open Source Perspective — Playing on my strengths as all-around puzzler-out of weird software, perhaps I should explore software archaeology and code reading a bit more. [...]
  • 2004: emacs-wiki sites — In fit of insanity, searched for sites that used emacs-wiki. Quite a list. - http://www.self-core.org/~kaoru-k/wiki/EmacsWiki.html - http://larve.net/people/hugo/2003/scratchpad/EmacsWiki.html (has RSS) - http://www.oranda.demon.co.uk/planner/EmacsWiki.html (uses planner) - [...]
  • 2004: Emacs-wiki community wiki — http://www.emacswiki.org/cgi-bin/community/SiteMap Didn’t know there was something like this – or that we now enjoy near links in oddmuse. What a cute feature!
  • 2004: Blogging is alive and well under Emacs — in reaction to http://www.sfu.ca/~gswamina/BlogsAreDead.html I’ve had a blog for roughly a year and a half now, and I think I’m pretty much [...]
  • 2004: Emacs-wiki and RSS feeds — http://www.sfu.ca/~gswamina/EmacsWikiPatches.html . Check this out sometime and steal all the cool ideas (with appropriate credit, of course). ;)
  • 2004: Places to visit — AU: Basser Department of Computer Science, The University of Sydney - Problem-Based Learning for Foundation Computer Science Courses - Mike Barg, Alan [...]

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