Chuck Wall’s book Customer CEO: How to Profit from the Power of Your Customers (Bibliomotion, 2013) is all about listening to the customer, with plenty of examples from established companies. While the tips may seem obvious (of course it makes sense to listen!), the chapters, examples, and advice make it easier to focus on each aspect of listening to customers so that you can shape your business around them.
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Intrigued by the ideas? You can check your local library to see if they have a copy, or buy your own copy below (hardcover / Kindle).
Disclosure: I received a copy of this book for review, and I’ll get a small commission if you buy anything from Amazon using the link above.