We’re looking at two audiences here: people who check out our website
to find out more about Adphoto as a company, and people who are
looking for advertising photographers—nothing in particular.

Good, clean website design will catch the eye of the latter. Even
better – crisp, clear images. There is, however, such a thing as too
much design. If the current design is good enough—or at least, not
horrible—then I think we’re better off focusing on developing content
first.

If we want Adphoto to go up in the search engine rankings, what we
need is something _useful._ If we have content, design is icing on the
cake.

The best way to do that is to give things away for free. For example,
if Mom gives me lots of pictures of the Philippines with photo credits
and URL embedded into the picture, then maybe other people will borrow
those for their own websites. I’ll need to make sure they’re not
linking directly to the images so that we aren’t paying for the
bandwidth, but it might be a good idea.

Mom could also write articles on photography. How to get started. How
to manage the business. Stuff from Papa’s talks.

Whatever it is, it needs to be something other people will find useful
or cool.