Do you know about
http://headrush.typepad.com/creating_passionate_users/ yet? If you’re
a teacher, trainer, manager, developer—in fact, even if you’re not
one of the above—stop reading my blog and click on that link.

Here it is again if you don’t want to move your mouse up:
http://headrush.typepad.com/creating_passionate_users/

These people _rock_.