From the feeds: Selling benefits, not features; caramel apples; graphic novels for kids

| Tidbits


Elizabeth Sandberg’s story about a savvy pie pumpkin seller reminds me of the advice to sell benefits, not features.

She wasn’t actually selling pumpkins. She was selling the only remaining ingredient I needed for an easy, award winning recipe — two pie pumpkins. She was selling me what I came to the farmers market for — not individual produce items, but a delicious meal.

Speaking of food, Laura Grace Weldon shares an intriguing inside-out caramel apple recipe on GeekMom. I like the occasional caramel apple, but the store-bought ones are enormous, and we’re slowly phasing out sweets and desserts. This might still sneak into one of our experimental kitchen days, though.

Another GeekMom find: Amy Craft recommends graphic novels geared towards kids. J- likes graphic novels, and has been working her way through the Toronto Public Library’s manga collection.


Photo of pumpkins © 2010 llstalteri, Creative Commons Attribution License

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