Category Archives: branding

The Road to Me 2.0: How I Was the Chosen One « Personal Branding Blog – Dan Schawbel

In The Road to Me 2.0: How I Was the Chosen One, Dan Schawbel writes about how he got a book deal on Web 2.0 career development for Millennials. This of course makes me slightly envious, because I’m passionate about that topic too, but then I’m supposed to already be working on my Emacs book. Mrph.

But that’s okay, I can just keep writing blog posts…

Experience report: Naming my company!

Ten months after incorporation, I’ve finally come up with a name for my company. I wanted to combine the different aspects that resonated with me and with other people during conversations and events. Consulting was easy to do under my own name and with a numbered company, but if I want to expand to channel opportunities to other people, it would be interesting to see if I can build something bigger than myself.

One of my favourite words for describing what I’m working on is Experiment. I like it because it combines openness and deliberate exploration, where even the challenges are opportunities to learn. Because this is an experiment, I don’t have to over-commit to a single option. I can try something and see what happens.

For this next experiment beyond consulting, I’m thinking of building a business around visual summaries and sketchnotes. The visual aspect of it is fascinating. Somehow these sketchnotes are more engaging than blog posts or talk videos. I think it would be wonderful to see where this goes.

I’ve been collecting different name ideas. Straightforward names like Visualize Business? Something punny, like Sketchup & Relish (turns out there are a few groups by that name)? Visualisto (playing on “alisto”)? Visualysis, referring to analysis? I looked up Latin roots and played around with prefixes.

After turning over all sorts of names in my head, I started playing with this one on Tuesday night: Experivis.

Why Experivis?

I like the way this made-up word lends itself to multiple explanations. Experience –> Visuals is the one that’s the most relevant to this next experiment. Experi- also evokes experiment, and combined with vis-, it’s kinda like saying, “Let’s try things and see.” It’s abstract enough so that I can use it for other ideas, too.

(W- said, “It sounds like a drug name!” I said, “Maybe people will think of experts or experience.” He said, “People tend to think of pros instead of experts.” “Provis?” “Now that definitely sounds like a drug.” So Experivis, then.)

Okay, now what?

I did a quick check to see if the domain name was available, if it was in use on the Web or as a trademark, and if there were any unfortunate meanings or translations. Only two pages of Google results, and no one was using it as an exact word.

Then I slept, because it’s good to give your brain time to play around things like that.

When Wednesday morning came, the name still felt okay. Great! I spent a few hours setting up the domain, registering it as a “Doing Business As” name in Ontario, and putting together a quick website at with a custom theme based on Pitch. I disabled the parts I hadn’t built yet, created some pages, imported some content from my main blog, and fiddled with the text. Whee! It’s fun to spin up a website so quickly.

Some next steps

  • Explore logo ideas
  • Draw the value proposition as a sketchnote
  • Add more links
  • Write and organize useful content

Level up!