@BarCampEarthToronto: Search engine optimization

I'm learning a lot from the session. Some points:

• Primary domains are better than subdomains because Google tries to figure out what a domain is about, and something like blogspot.com is too large.
• Research keywords to find out what people are searching for, and develop good material for these. Linkbait?
• Structure an FAQ with forward-links and H1s.
• Use keyword-rich headings.

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