BarCampEarthToronto: Search engine optimization

| barcamp, marketing

@BarCampEarthToronto: Search engine optimization

I'm learning a lot from the session. Some points:

  • Primary domains are better than subdomains because Google tries to figure out what a domain is about, and something like blogspot.com is too large.
  • Research keywords to find out what people are searching for, and develop good material for these. Linkbait?
  • Structure an FAQ with forward-links and H1s.
  • Use keyword-rich headings.

Laptop ads sponsored by: Orange & Bronze and http://www.wordpress.org

You can comment with Disqus or you can e-mail me at sacha@sachachua.com.