I sent my test newsletter to 30 people randomly selected from my LinkedIn network. Half the people opened it, half the people skipped it. Three people clicked on a link (not bad!), but two people unsubscribed (hmm).

Based on those numbers, I think I will not send an e-mail campaign out to my network. Yes, it will remind people I exist, but it will also cost people attention when they skip over it or when they unsubscribe.

So if I don’t feel comfortable using e-mail marketing, what else can I do? I can make weekly, monthly, and quarterly feeds easier to subscribe to. I can make it easy to subscribe to those feeds by e-mail. I can focus on creating lots of value so that people come across me and perhaps even subscribe to what I share. =)

Different strokes for different folks. That was a good experiment, though!