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Blogging should expand your brain. It’s a great tool for learning things, so why limit yourself to what you think you’re an expert on? I want to write about things I don’t know. Then I can help other people get started, and other people can help me learn. (Hence the preponderence of “Thinking about…” and “Learning…” posts on my blog versus “How to…” posts.)
Research lets you jumpstart your learning by building on other people’s experiences. Fortunately, you have access to more information than you could ever read, thanks to the wonders of the Internet.
I’ve been re-learning how to research and how to synthesize that information for blog posts. It’s much more useful when you’re no longer trying to pad a school report with three to five reliable sources. Did you come across an interesting post on a blog? A great message on a forum? Go ahead and link to them, no PhDs required.
1. Make an outline of the questions you want to answer or ideas you want to explore.
You’ll be reading a lot. It helps to have a framework that shows you what you’ve covered and what you need to look for next. Here are some outlining tips from Journalistics. Here’s an example: my outline for blogging skills.
2. Search for “good enough” resources.
Don’t worry about finding the absolute best resource. Look for good-enough resources, and prioritize as you find more. Don’t link just for the sake of linking. Every link should add more insights or details.
I usually go through the first five to ten pages of Google search results. If people quote an even better source, I follow that link. Sometimes I’ll try different search queries based on the titles of blog posts I like.
You can quickly get a sense of whether a blog post is better than other things you’ve read. Does it give specific, punchy, perhaps unexpected advice illustrated with personal experiences, or is it your run-of-the-mill link-building blahblahblah? Speed-reading can pay off a lot here.
Want to go into greater depth? Look for relevant books and read them, summarizing the key points for your readers. Google Book Search is great for searching inside books, and Amazon’s recommendations are handy too. I sometimes check out seven or more books on a single topic, read them all over a week, and pick out key points for a blog post. This is an excellent way to add value, because most people won’t have the time to read the same books.
You can also check out other channels: podcasts, Twitter conversations, online Q&A sites, magazines, research papers… Go beyond blog posts when looking for resources, and you’ll find plenty of relevant material.
Good news – you can’t lose. If you find excellent resources right away, then you don’t have to write a big blog post. Just learn from those resources, and maybe write a post with your question and links to the best resources you found. If you spend an hour searching and you can’t find anything you really like, that’s fine too. Chances are that other people are frustrated by it too. Take that as a cue to write the blog post you wish you’d read.
3. Add key points and links to your outline.
By adding to your outline along the way, you’ll see how ideas are related to each other and where the gaps are. If you’re copying an exact quote, add quotation marks so that you don’t accidentally plagiarize it when rereading your notes. Better yet, paraphrase it right away. To make citations easier, add attributions or links. That way, you don’t have to chase down references.
Here are Cal Newport’s tips on how to use an outline to write papers quickly: outline the topic, find solid sources, capture quotes, and then turn that outline into your paper. Works for blog posts too.
4. Reorganize your outline and notes.
Take another look at your outline and reorganize it until the flow makes sense. The order in which you find resources is rarely the order in which you want to share them. For example, you may want to categorize the tips you’ve picked up, combine similar items, and arrange them in a logical order. You can also compare different viewpoints and line up the arguments for each alternative, then conclude with recommendations. With a little paraphrasing, you might be able to fit the tips into a creative mnemonic. Play around with the structure before you start writing your post.
5. Add value through summaries, insights, and personal experiences.
While searching for resources, you might have noticed an intimidatingly large number of results. For example, searching for how to do research for your blog gets more than a billion search results. Why add one more?
You’ve probably also noticed that many results are missing something. Maybe you didn’t find a single post that answers the exact question you wanted to explore (or if it did, the answer was buried in an intimidatingly long post). Maybe most of the search results are fluffy self-promotional pieces. Maybe they’re badly formatted and hard to read.
There’s room for you to add something of value, even if it’s just a good summary. Other people could spend a few hours reading all those search results and books, and trying to map out the insights from various resources… but if you’ve already done the work, why not save them some time and share what you’ve learned so far?
Add your own tips. While researching, you’ll probably think of a few points that you can’t find in the pages that you’ve seen so far. Write them down. Maybe other people didn’t write about those tips because they’re more experienced than you and they took that for granted, but other beginners will find those tips useful. Maybe other people didn’t write about those tips because you’re more experienced than they are (or at least you’ve made different mistakes). Add your thoughts.
Tell personal stories. Instead of just sharing advice, share your experiences in applying that advice. What worked well for you? What could have gone better? This is a great way to learn more, too – you’re not just passing on advice, you’re trying things out and adding your own perspective. A.J. Jacobs and Gretchen Rubin do this really well in their books on life experiments, and are definitely worth reading.
I hope these five steps will help you learn new things while writing blog posts. You don’t have to limit yourself to what you know. You can use your blog to help you learn. Good luck and have fun!
How do you research ideas for your blog posts?
Image credits: Stack of books by discpicture (via Shutterstock)
Author’s note: I feel like this post should have more links in it, given the subject. I’m not particularly impressed with most of the posts I came across in my research, though (see the last point in step 2). Do you have any favourite resources along these lines?
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